Brand Tone

Authentic, community-focused, enthusiastic, and slightly irreverent, reflecting the core values of skate and snow culture.

Brand Values

• •Community
• •Authenticity
• •Passion for Board Sports
• •Quality
• •Inclusivity

Best Practices

• •Use inclusive language to resonate with a diverse customer base.
• •Highlight the unique aspects of skateboarding and snowboarding culture that Tribute Boardshop supports.
• •Incorporate customer testimonials and user-generated content to build trust and community.
• •Maintain a consistent brand voice across all platforms and marketing materials.
• •Focus on storytelling to connect with customers on an emotional level, emphasizing the lifestyle and experiences associated with board sports.

Social Perception

Tribute Boardshop is seen as a locally supportive, genuine, and reliable source for skateboarding and snowboarding gear, deeply embedded in the community and passionate about board sports culture.

Copy Examples

• •"Get stoked for winter! New snowboard gear just dropped – perfect for shredding the gnar."
• •"Supporting local skaters since day one. Come by and join the Tribute family."
• •"From the streets to the slopes, we've got you covered with the freshest gear and the best advice."
• •"Don't just ride, live it. Check out our latest collection and embrace the board life."
• •"Keep it real, keep it fun, and keep pushing the limits. That's the Tribute way."