Brand Tone

Problem-Solving & Empathetic, Professional & Authoritative, Supportive & Community-Oriented, Practical & Straightforward, Enthusiastic & Passionate

Brand Values

• •Quality: Commitment to providing professional-grade audio results.
• •Portability & Convenience: Designed for ease of travel and setup.
• •Affordability: Positioned as a cost-effective alternative to permanent, expensive booths.
• •Innovation & Problem-Solving: Created out of a genuine need, with thoughtful design features.
• •Customer Support & Success: Strong emphasis on helping users achieve the best results, including personalized audio filters and responsive service.
• •Empowerment: Enabling voice actors to work professionally from anywhere, giving them freedom and flexibility.

Best Practices

• •Speak the Language of Voice Actors: Use industry-specific terms naturally (e.g., "auditions," "broadcast quality," "noise floor," "reverb") but ensure clarity for those newer to the field.
• •Emphasize Solutions and Benefits, Not Just Features: Instead of saying "lightweight PVC frame," say "Travel-friendly design that sets up in minutes, so you're always ready to record."
• •Incorporate Credibility Through Expertise: Regularly mention the founders' backgrounds and the unique benefit of George Whittam's custom audio filters. This reinforces authority and trust.
• •Use Testimonials and User Stories Authentically: Share real-world experiences from satisfied customers to build social proof and connect on an emotional level. Let their successes speak for the brand.
• •Maintain a Supportive and Encouraging Voice: Position Tri-Booth as a partner in the voice actor's journey, offering tools and support to help them succeed. The tone should be helpful and empowering.

Social Perception

Positive, Respected, Innovative Solution, Good Investment, Community Focused: Seen as a game-changer for voice actors who travel or lack dedicated studio space.

Copy Examples

• •Headline: Stop Sacrificing Gigs for Travel. Your Studio Now Fits in a Carry-On. Body: The Tri-Booth MEMO, co-designed by VO pro Memo Sauceda, delivers broadcast-quality sound wherever you roam. Lightweight, quick setup, and ready for hotel blankets – so you never miss an audition. Record your best, anywhere.
• •Headline: Closet Full of Clothes, Not Compromises. Get Pro Audio at Home with Tri-Booth. Body: Tired of stuffy, makeshift recording spaces? The Tri-Booth CLASSIC gives you professional sound isolation and a comfortable, feature-packed setup without breaking the bank. Reclaim your space, elevate your sound.
• •Headline: Engineered by Pros, Built for Your Voice. Experience the Tri-Booth Difference. Body: Created by voice actor Rick Wasserman & audio guru George Whittam, Tri-Booth isn't just a portable studio; it's your ticket to consistent, high-quality recordings. Plus, get a custom audio filter from George The Tech to match your sound perfectly.
• •Headline: "The Tri-Booth is a lifesaver!" - [Actual Customer Quote]. Join a Community of Thriving Voice Actors. Body: Don't just take our word for it. Voice actors worldwide trust Tri-Booth for its portability, incredible sound, and game-changing convenience. Ready to upgrade your mobile and home recording setup?
• •Headline: Your Talent. Our Tech. Unstoppable Audio. Body: The Tri-Booth provides everything you need (minus your mic and talent!) for flawless recordings: easy setup, acoustic blankets, adjustable boom arm, copy holder, and even a beverage spot! Focus on your performance, we've handled the acoustics.