Brand Tone

Friendly, energetic, aspirational, celebratory, inclusive, approachable, purpose-driven.

Brand Values

• •Quality
• •Convenience
• •Social Responsibility
• •Fun and Celebration

Best Practices

• •Be Authentic: Use a voice that is genuine and reflects the brand's values.
• •Stay Consistent: Ensure the brand's tone is consistent across all platforms, from the website to social media to customer service interactions.
• •Engage with Your Audience: Respond to comments and messages in a friendly and approachable manner.
• •Tell a Story: Use storytelling to connect with customers on an emotional level and build a loyal community.
• •Stay True to Your Values: Let the brand's commitment to quality, convenience, and social responsibility shine through in all communications.

Social Perception

High-quality, convenient, and socially conscious brand; authentic taste, commitment to real ingredients, ethical, sustainable, and trustworthy due to B-Corp certification.

Copy Examples

• •Spontaneous plans? We've got the cocktails covered. Grab a can of Tribeology and let the good times roll. #TribeologyTime
• •Bar-quality cocktails, without the bar. Order now and get ready to ignite your night.
• •Join the tribe and get exclusive access to our latest flavors. Because life's too short for boring drinks.
• •Our Passionfruit Martini is a taste of the tropics in a can. Made with real fruit and premium vodka, it's the perfect way to add a little sunshine to your day.
• •Life is a party, and @[influencer] knows how to celebrate in style with Tribeology Cocktails. #IgniteYourNight