Brand Tone

Approachable, Friendly, Quality-Conscious, Passionate, Modern, Urban, Community-Oriented, and Welcoming

Brand Values

• •Quality
• •Accessibility & Inclusivity
• •Community & Connection
• •Regionality & Sustainability
• •Simplicity and Authenticity

Best Practices

• •Embrace "Trink Besseren Kaffee": Let the core message of "drink better coffee" subtly influence all communication. It’s direct, confident, and sets a standard.
• •Keep it Real and Approachable: Use clear, straightforward language. Avoid overly technical coffee jargon unless explaining something specific about quality or sourcing. The tone should feel like a friendly chat with a knowledgeable barista.
• •Highlight Quality & Freshness: Consistently mention the quality of ingredients, the in-house roasting process, fresh preparation of food items like bagels, and any direct trade or regional partnerships.
• •Speak to the Community Vibe: Emphasize the welcoming atmosphere, the suitability of the cafes for work, study, or social gatherings. Use words that evoke comfort, connection, and a sense of belonging.
• •Stay Modern and Relevant: While friendly, ensure the language reflects a modern, urban sensibility that appeals to their key demographic. Reference current café culture trends (like vegan options, study-friendly spaces) where appropriate.

Social Perception

Popular, Well-Regarded, Go-To for Good Coffee, Trendy and Modern Vibe, Reliable and Convenient, More Than Just Coffee

Copy Examples

• •Headline: Your Daily Dose of Better. Body: At tribeka, "drink better coffee" isn't just a slogan, it's our promise. Freshly roasted beans, perfectly crafted bagels, and a vibe that feels like your city living room. Swing by.
• •Headline: More Than Just a Coffee Break. Body: It's your study nook, your meeting spot, your first stop of the day. Tribeka: Fueling Graz with exceptional coffee, delicious bites, and a space to connect. Vegan options available!
• •Headline: Real Coffee. Real Good. Body: We travel the world (virtually, sometimes literally) to bring you the best beans, roast them with care right here in Graz, and serve them up just the way you like. That’s the tribeka way. Quality you can taste.
• •Headline: Your Vibe, Our Tribe. Body: Modern spaces, comfy corners, and the aroma of freshly brewed, fair-trade coffee. Whether you’re powering through work or catching up with friends, find your spot at tribeka.
• •Headline: Bagels, Brews, and Good Moods. Body: Start your morning right or recharge your afternoon with our signature coffee and a freshly made bagel. Simple pleasures, done exceptionally well. That’s tribeka.