Brand Tone

Artisanal & Passionate, Elegant & Timeless, Personal & Caring, Trustworthy & Quality-Focused

Brand Values

• •Craftsmanship & Quality: Dedication to creating high-quality, handmade pieces is central. As one customer noted, 'To know a handmade piece of jewellery was made with such commitment added to its value for me.'
• •Artistic Passion: The founders' love for their craft (silversmithing, glassblowing, design) is a core value.
• •Customer Satisfaction: Evident through the positive review responses and efforts to resolve issues.
• •Uniqueness & Elegance: Creating jewellery that is 'unlike anything you will find elsewhere.'
• •Integrity: Implied through the transparency of their crafting process and positive customer interactions.

Best Practices

• •Emphasize 'Handmade' and 'Artisanal': Consistently use language that highlights the human touch, skill, and dedication involved in creating each piece. Words like 'handcrafted,' 'artisan-made,' 'studio-created,' and 'meticulously shaped' reinforce this.
• •Focus on Timeless Elegance & Quality: Use descriptive adjectives that evoke sophistication, lasting beauty, and high-quality materials (e.g., 'elegant,' 'timeless,' 'cherished,' 'lustrous sterling silver,' 'enduring'). Avoid overly trendy or fleeting language.
• •Inject Passion and Storytelling: Share the 'why' behind the brand – Mat Quirke's passion for silversmithing and glassblowing, the inspiration from the Noosa Hinterland. Let the copy tell a story, making the jewellery more than just an object.
• •Maintain a Warm and Personal Voice: Mirror the praised customer service in your communication. Use welcoming, appreciative language. Address the customer directly and make them feel valued, as if they are acquiring something special from a dedicated artist.
• •Ensure Authenticity and Transparency: Be genuine in your descriptions. If a piece has a unique characteristic due to its handmade nature, embrace that as part of its charm. This builds trust and aligns with the value of unique craftsmanship.

Social Perception

Highly Positive: Customers express strong satisfaction with both the product and service. Phrases like 'absolutely love my bangle' and 'beyond my expectations' are common. Valued for Craftsmanship: Buyers appreciate the handmade quality and the story behind the pieces. Seen as a Source of Treasured Items: Jewellery is often purchased for sentimental reasons or becomes a cherished possession. Reliable and Customer-Focused: The brand is perceived as responsive and caring towards its customers.

Copy Examples

• •Headline: Crafted by Hand, Cherished for a Lifetime. Body: Discover the art of Tribe and Hunt. Each sterling silver piece is born from passion and shaped by master silversmith Mat Quirke, bringing a touch of timeless elegance to your story. Wear a treasure that's uniquely yours. Call to Action: Explore Our Collections.
• •Headline: More Than Jewellery. It's a Piece of Heart. Body: From our Sunshine Coast studio to you, every Tribe and Hunt creation is infused with dedication and artistry. Feel the difference of handcrafted quality and carry a story of passion with you. Call to Action: Find Your Signature Piece.
• •Headline: The Luster of Silver, The Warmth of Craft. Body: At Tribe and Hunt, we don't just make jewellery; we forge connections. Experience the unique beauty of .925 sterling silver, meticulously handcrafted to be as individual as you are. Call to Action: Shop Handcrafted Elegance.
• •Headline: Your Story, Beautifully Adorned. Body: Let Tribe and Hunt be a part of your cherished moments. Our elegant, handmade silver jewellery is designed to celebrate your individuality and stand the test of time. Because some things are made to be treasured. Call to Action: Discover Your Next Heirloom.
• •Headline: The Soul of the Artisan in Every Curve. Body: Feel the passion of true craftsmanship. Tribe and Hunt offers more than just accessories; we offer handcrafted sterling silver pieces that resonate with artistry and soul, designed to be loved for years to come. Call to Action: Visit Our Studio Online.