Brand Tone

Empowering and Supportive, Relatable and Authentic, Confident and Solution-Oriented, Playful and Trendy (on TikTok), Informative and Quality-Focused

Brand Values

• •Inclusivity and Body Positivity
• •Quality and Functionality
• •Empowerment
• •Community ("Tribe")
• •Comfort
• •Made in USA & Ethical Considerations

Best Practices

• •Develop a Brand Voice Chart: Clearly define the brand's personality traits (e.g., Empowering, Authentic, Confident, Playful), corresponding tones, "do's" (words/phrases to use), and "don'ts" (words/phrases to avoid). For example, "Do: Use words like 'celebrate,' 'unstoppable,' 'sculpt.' Don't: Use language that implies 'fixing' a body."
• •Know Your Audience Deeply: Understand their pain points, aspirations, and the language they use. Tribe35's audience wants to feel seen, understood, and empowered in their activewear. The copy should directly address their past frustrations (e.g., ill-fitting clothes) and offer a positive solution.
• •Prioritize "Empowerment Over Insecurity": Frame product benefits in terms of how they make the wearer feel (confident, supported, comfortable, powerful) rather than focusing on "fixing" perceived flaws. The "4 C's" (Control, Compress, Contour, Comfort) are a good example of benefit-driven language.
• •Incorporate User-Generated Content (UGC) Language: Pay attention to how customers describe the products in reviews and social media. Using their authentic language can make the brand's copy more relatable and trustworthy. For instance, if many users say the leggings make them feel "snatched," consider incorporating that term.
• •Maintain Consistency Across All Channels, Adapting Appropriately: While the core voice remains consistent, the tone can adapt slightly for different platforms (e.g., more playful on TikTok, slightly more detailed on product pages). However, the underlying values of empowerment, inclusivity, and quality should always shine through.

Social Perception

Positive for Plus-Size Fit, Seen as High Quality, Appreciation for "No Roll" Waistband, Community-Oriented, Authentic and Relatable

Copy Examples

• •Headline: Stop the Roll. Start the Slay. Body: Tired of activewear that doesn’t get you? Our leggings are designed by curves, for curves. Experience the difference of a stay-put waistband and fabric that sculpts and supports, so you can move with unstoppable confidence. #Tribe35 #MadeForCurves
• •Social Media Post: Your workout is your time. Your activewear should make you feel incredible, not self-conscious. At Tribe35, we get it. That’s why every stitch is about comfort, control, and celebrating YOUR amazing shape. Join the Tribe and feel the difference. #TribeLove #CurvyConfidence
• •Product Description Snippet (for a new legging): Meet your new obsession. Crafted from our signature luxe fabric, these leggings don’t just fit, they *embrace*. With our innovative waist-snatching design and butt-lifting magic, get ready to feel held, sculpted, and utterly unstoppable – from a coffee run to your toughest workout. Pockets included, obviously.
• •Email Subject Line: Real Talk: Activewear That Actually Fits (and Feels Amazing!) Email Body Snippet: Let's be honest, finding activewear that truly understands a curvy body can be a journey. We’re here to make it a destination. Born from our own experiences, Tribe35 is all about celebrating your shape with gear that’s as strong, stylish, and comfortable as you are.
• •TikTok Video Caption Idea: POV: You finally found leggings that don’t roll down, aren’t see-through, AND make your booty look 🔥. Yeah, that’s the Tribe35 effect. 😉 #LeggingGoals #CurvyFitness #Tribe35Fit