Brand Tone

Friendly and Welcoming, Enthusiastic and Upbeat, Empowering and Confident, Community-Oriented, Trendy and Playful

Brand Values

• •Self-Expression and Individuality: Helping women find clothing that reflects their personal style and allows their personality to shine.
• •Customer Experience: Providing quality service, a welcoming atmosphere, and making customers feel valued.
• •Quality over Fast Fashion: Offering unique, trendy items and experiences rather than disposable clothing.
• •Community: Building a loyal customer base that feels like a close-knit group.
• •Positivity and Confidence: Encouraging women to "Exist Loudly" and feel good about themselves.

Best Practices

• •Embrace "Exist Loudly": Infuse this core message of confidence and self-expression into various communications, from product descriptions to social media calls to action.
• •Keep it Conversational and Friendly: Write as if you're talking to a friend. Use contractions, enthusiastic language, and questions to engage the audience. Avoid overly formal or stiff language.
• •Highlight Uniqueness and Personality: Emphasize what makes the clothing special – the boho flair, the unique prints, the ability to stand out. Connect these features to the customer's desire for individual expression.
• •Foster Community: Use inclusive language like "tribe," "gorgeous," "friend." Encourage interaction and make customers feel like they are part of the Tribal Mountain family. Share customer photos (with permission).
• •Stay Positive and Upbeat: Even when announcing sales or new stock, maintain an energetic and joyful tone. The copy should make people feel good and excited about the brand and its offerings.

Social Perception

A Go-To Boutique for Unique Finds, Friendly and Approachable, Community-Focused, Trendy and Stylish, High Quality (Services and Products), Award-Winning and Reputable

Copy Examples

• •Stop scrolling & start shining! ✨ Our latest boho-chic drop is here to help you 'Exist Loudly' all season long. Which piece is calling your name? Let us know below! 👇 #TribalMtnVibes #NewCollection #BohoStyle #SummersvilleWV #ExistLoudly
• •Tired of the same old shopping routine? 🛍️ Step into Tribal Mountain, where finding your unique style feels like catching up with old friends! Our racks are full of personality & our team is ready to help you find pieces you'll absolutely LOVE. Come say hi at 503 Broad Street – your new favorite outfit is waiting! #ShopLocalWV #TribalMountainExperience #FriendlyFashion
• •DARE TO EXIST LOUDLY. Discover unique styles, feel amazing, and join our tribe. Quality apparel & good vibes always. ✨
• •Hey, Gorgeous! Ready to treat yourself? 😉 Our Sunshine Sale is ON! Snag those eye-catching pieces you’ve been dreaming of and let your style speak volumes. Because at Tribal Mountain, we believe every day is a chance to express yourself. Shop happy! ☀️
• •(Upbeat, trendy music playing. Staff member holding up a vibrant new top.) Okay, tribe, you NEED to see this! 😍 If 'Existing Loudly' was an outfit, this would be IT! Perfect for [mention occasion/vibe]. What do we think?! 🔥 #TribalMtn #WVBoho #FashionFind #ExistLoudlyChallenge