Brand Tone

Authentic, Respectful, Proud, Educational, Narrative, Familial, and Inclusive, deeply rooted in Polynesian heritage.

Brand Values

• •Heritage & Culture
• •Authenticity & Craftsmanship
• •Family & Legacy
• •Inclusivity

Best Practices

• •Lead with the Story: Always connect the product to its cultural meaning. Whether in a short caption or a detailed description, the narrative behind the art should come first to reinforce the value of heritage.
• •Emphasize Authenticity: Consistently use words like "hand-drawn," "authentic," "genuine," and "family-owned" to remind customers of the brand's unique origin and commitment to craftsmanship.
• •Use Inclusive and Respectful Language: Frame the brand as a respectful celebration of culture that invites everyone to participate. Avoid jargon that might alienate those unfamiliar with Polynesian traditions and instead, gently educate them.
• •Maintain a Consistent Visual Identity: Ensure that all photography and videography reflect the brand's valuesclean, respectful, and focused on the artwork's detail and the product's quality. Use natural settings where possible.
• •Engage as Family: In all communications, especially on social media, interact with the audience with warmth and openness. Respond to comments and questions as if you are speaking to a member of your community, reinforcing the "family" aspect of the brand.

Social Perception

Tribal Edge Clothing Company is perceived as a highly reputable and authentic brand, a creator of high-quality, artistic apparel. Customers feel a personal connection to the products due to the unique designs and their underlying stories. The brand is trusted for its quality and respected for its cultural integrity, seen as a genuine celebration of Polynesian art led by a family from the Pacific.

Copy Examples

• •Wear a story. Our latest design, 'The Voyager's Path,' is more than just art it's a tribute to the journeys of our ancestors, hand-drawn from the heart of the Pacific. Every line tells a tale of courage and discovery. Available now. #TribalEdge #PolynesianArt #WearYourStory
• •This isn't just a t-shirt. It's a piece of heritage. Born from a father's art and a daughter's request, Tribal Edge brings authentic, hand-drawn Polynesian designs to the world. Feel the quality, know the story. Shop our family's collection.
• •Tribal Edge Clothing: The Legacy of Polynesian Art, Woven into Every Thread.
• •This design honors the strength and resilience of a warrior. The intricate patterns, drawn by hand, symbolize the battles overcome and the honor earned. Made from 100% premium cotton, this shirt offers both comfort and a powerful story. It’s not just apparel; it’s armor for the soul.
• •From Our Family to Yours: New Art, New Stories from Tribal Edge.