Brand Tone

Confident & Solution-Oriented, Approachable & Easy-Going, Modern & Stylish, Benefit-Driven, Inclusive (for hair types), Community-Oriented (subtly)

Brand Values

• •Simplicity/Ease of Use
• •Effectiveness & Quality
• •Accessibility
• •Customer Prioritization
• •Confidence
• •Value (Implied)

Best Practices

• •Emphasize Ease and Speed: Continuously highlight how Tribal Chimp products simplify styling routines and deliver quick, noticeable results (e.g., "instant volume," "style in seconds," "effortless look").
• •Focus on Transformation and Confidence: Frame copy around the positive change users will experience – not just in their hair, but in their confidence and how they feel (e.g., "unleash your look," "own your style," "step out with confidence").
• •Use Direct, Action-Oriented Language: Employ strong verbs and clear calls to action. Keep sentences relatively concise and impactful. Avoid overly technical jargon; focus on the user benefit (e.g., "Get volume now," "Discover your style," "Shop the collection").
• •Maintain an Inclusive and Approachable Voice: Reiterate that products are for "all hair types" and for "everyone" wanting to achieve great styles at home. Use a friendly, encouraging, and slightly informal tone where appropriate (e.g., "We got you covered!").
• •Build the "Tribe" Element Subtly: Incorporate community-building language sparingly but consistently (e.g., "Join the Tribe," "Welcome to Tribal Chimp," "Part of the community") to foster a sense of belonging without it feeling forced. Ensure this aligns with actual community engagement efforts.

Social Perception

Generally viewed as a provider of effective hair styling products, particularly the hair styling powder, which many users find delivers on its promises of volume and hold. Good customer service is also noted.

Copy Examples

• •Headline: Stop Dreaming About Great Hair. Start Living It. Body: Tired of bad hair days? Tribal Chimp’s styling powder gives you instant volume and texture that lasts. Effortless style, maximum confidence. Join the Tribe. (Tone: Confident, Solution-Oriented, Community-Oriented)
• •Headline: Your Secret Weapon for Salon-Style Hair at Home. Body: Why complicate things? Tribal Chimp makes incredible hair easy. Just a sprinkle, style, and go. All-day hold, zero stickiness. Ready for your transformation? (Tone: Approaching, Easy-Going, Benefit-Driven)
• •Headline: All Hair Types Welcome. All Styles Achievable. Body: Thick, thin, straight, or curly – Tribal Chimp has you covered. Our innovative formulas are designed for everyone, delivering that perfect matte finish and unstoppable hold. What look will you create today? (Tone: Inclusive, Modern & Stylish, Confident)
• •Headline: Revolutionize Your Routine. Simplify Your Style. Body: Get the look you want, without the fuss. Tribal Chimp offers effective, easy-to-use hair products that put you in control. Look good, feel great, effortlessly. (Tone: Solution-Oriented, Benefit-Driven, Easy-Going)
• •Headline: Join the Tribal Chimp Movement: Great Hair Made Simple. Body: We believe awesome hair shouldn’t be a hassle. That’s why we created products that deliver professional results, right in your bathroom. Experience the Tribal Chimp difference – your best hair day is waiting. (Tone: Community-Oriented, Confident, Approachable)