Brand Tone

Enthusiastic, Passionate, Approachable, Friendly, Informative, Educational, Playful, Humorous, Quality-Focused and Trustworthy

Brand Values

• •Accessibility: Making dinosaur and prehistoric artifacts available to everyone, not just a privileged few or confined to museums.
• •Education and Wonder: Fostering a love for science, history, and the natural world through tangible, high-quality replicas.
• •Quality and Accuracy: Committing to creating anatomically correct and realistic models based on the latest scientific understanding.
• •Hands-On Experience: Believing that learning and appreciation come from interaction, encouraging people to touch and handle the replicas.
• •Customer Satisfaction: Implied through their long trading history (since 2003), positive customer feedback on Etsy and Amazon, and approachable customer service.
• •Family-Run Ethos: Highlighting their origin as a 'humble family-run studio.'

Best Practices

• •Stay Passionate and Enthusiastic: Always write from a place of genuine excitement for the subject matter. Use vivid language that conveys the awe and wonder of the prehistoric world.
• •Prioritize Accessibility in Language: While showcasing scientific accuracy, avoid overly technical jargon. Explain concepts clearly so that both experts and novices feel included and understood. Think 'fellow dinosaur fan,' not just 'paleontology expert.'
• •Emphasize Quality and Craftsmanship: Consistently highlight that the replicas are handmade, hand-painted, anatomically accurate, and museum-quality to reinforce trust and value.
• •Encourage Interaction and Experience: Weave in the brand's philosophy of 'touchable history.' Frame the products not just as display pieces, but as items to be handled, explored, and learned from.
• •Maintain a Friendly and Approachable Persona: Whether it's on the website, social media, or in email communication, ensure the tone is welcoming, helpful, and reflects the 'family-run studio' ethos. Respond to inquiries and comments with warmth.

Social Perception

Positive, Trusted Source for Collectors/Hobbyists, Gift-Worthy, Educational Tool

Copy Examples

• •Headline: Hold History in Your Hands! Body: Tired of 'Do Not Touch' signs? At Triassica, we believe the wonder of the prehistoric world is meant to be explored up close. Our museum-quality, hand-crafted fossil replicas bring dinosaurs to life, right in your home. Perfect for curious kids and lifelong learners alike!
• •Headline: Unleash Your Inner Paleontologist! Body: Ever dreamt of discovering a T-Rex tooth? Our anatomically accurate replicas are the next best thing! Crafted with passion by our family-run studio, each piece is a testament to the giants that once roamed the Earth. Start your collection today and own a piece of the Triassic (and beyond!).
• •Headline: Dinosaurs Aren't Just for Museums Anymore! Body: Why should museums have all the fun? Triassica brings the awe of prehistoric life to your fingertips. From the mighty Megalodon to the fearsome Raptor, our hand-painted replicas are so realistic, you'll expect them to roar! (Don't worry, they're perfectly safe for little explorers).
• •Headline: The Perfect Gift for Your Dino-Mite Enthusiast! Body: Searching for a gift that will make them roar with excitement? Look no further! Triassica's detailed fossil replicas are loved by dinosaur fans of all ages. Hand-made with care in the UK, they're a unique and educational present that's built to last.
• •Headline: Real Science, Remarkable Replicas. Body: Our journey began with real fossils, and that passion for authenticity is poured into every replica we create. Using the latest anatomical research, we craft stunningly realistic dinosaur and prehistoric animal models that inspire wonder and learning. Experience the Triassica difference.