Brand Tone

Knowledgeable & Authoritative, Supportive & Inspirational, Quality-Focused & Professional, Community-Oriented, Accessible

Brand Values

• •Quality & Craftsmanship
• •Innovation
• •Artist Empowerment & Education
• •Canadian Identity & Manufacturing
• •Creativity & Artistic Expression
• •Community Support

Best Practices

• •Prioritize 'Quality' and 'Innovation' in your vocabulary.
• •Balance Authoritative Expertise with Artist Empowerment.
• •Showcase, Don't Just Tell, Inspiration.
• •Emphasize Canadian Roots Where Appropriate (but don't overdo it for a global audience).
• •Maintain a Consistent Voice Across Platforms, Adapting Format.

Social Perception

Positive Reputation for Quality, Valued Canadian Brand, Innovative & Comprehensive Range, Engaged with the Art Community, Seen as a Source of Expertise

Copy Examples

• •Tri-Art: Crafted in Canada. Inspiring artists worldwide with unparalleled colour and innovative mediums. Explore your true potential.
• •Unleash vibrant expression with Tri-Art's new [Product Line Name] Acrylics. Expertly milled in Canada for exceptional pigment load and a consistency that responds to your every touch. Elevate your art.
• •We're constantly amazed by the incredible talent in our community! ✨ This stunning piece by [Artist Tag] uses our Liquid Acrylics to achieve that beautiful flow. What are you creating with Tri-Art today? Share your work with #TriArtInspired!
• •Master the art of texture. Join our upcoming online workshop and dive deep into Tri-Art's range of gels and pastes with resident artist [Artist Name]. Learn techniques to bring dynamic new dimensions to your work. Link in bio to register!
• •From our manufacturing hub in Canada to your studio, Tri-Art is dedicated to the art of paint making. We believe in quality, innovation, and empowering every artist with the finest materials to bring their vision to life.