Brand Tone

Knowledgeable, Passionate, Artist-Focused, Supportive, Quality-Driven, Innovative, Canadian, Community-Oriented, Approachable, and Engaging

Brand Values

• •Quality
• •Innovation
• •Artist Support & Community
• •Canadian Identity
• •Integrity & Transparency
• •Sustainability

Best Practices

• •Educate and Inspire: Share knowledge about art materials, techniques, and art history. Position the brand as a resource, not just a seller.
• •Emphasize Quality and Craftsmanship: Highlight the superior pigments, rigorous manufacturing process, and the resulting performance benefits for the artist.
• •Celebrate Canadian Roots: Consistently mention "Made in Canada" or refer to their Ontario origins where appropriate, as this resonates strongly with their audience.
• •Foster Community: Encourage artists to share their work, feature artists, and use community-building hashtags. Engage with comments and questions in a supportive manner.
• •Be Passionate and Authentic: Let the genuine love for art and art materials shine through in the language. Use vivid, descriptive words that appeal to an artist's sensibility.

Social Perception

Highly Regarded for Quality, Trusted Canadian Brand, Good Value, Innovative and Versatile, Supportive of Artists, Positive Customer Service

Copy Examples

• •Headline: Unleash True Chroma: Experience the Unrivaled Pigment Purity of Tri-Art. Body: Crafted in Canada for discerning artists, our [Specific Paint Line, e.g., High Viscosity Acrylics] are meticulously milled to reveal the soul of each pigment. Discover the difference quality makes. #TriArtQuality #CanadianMadeArt
• •Headline: From Our Studio to Yours: The Science of Beautiful Colour. Body: At Tri-Art, we're obsessed with perfection. Learn about the journey of our [Specific Pigment, e.g., Cadmium Red] from raw material to vibrant, lightfast paint on our blog. Elevate your art with knowledge. [Link to blog post] #ArtScience #PigmentPerfection
• •Headline: Built by Artists, For Artists. Body: For over 25 years, Tri-Art has been dedicated to providing Canadian artists with professional-grade materials that inspire. What will you create today? Share your work with #TriArtCommunity.
• •Headline: More Than Just Paint. It's a Commitment to Your Vision. Body: Our [Specific Medium, e.g., Glazing Medium Gloss] is formulated for exceptional clarity and flow, giving you precise control to bring your artistic vision to life. Experience the Tri-Art difference.
• •Headline: The Canadian Choice for Enduring Brilliance. Body: Proudly made in Kingston, Ontario, Tri-Art offers a spectrum of colours and mediums designed for lasting impact. Support local innovation and invest in your art's legacy.