Brand Tone

professional, tactical, and functional

Brand Values

• •Innovation and Practicality
• •Patriotism and Quality
• •Safety and Reliability
• •Service

Best Practices

• •Lead with Function: Always start with the practical benefit. Phrases like 'hands-free,' 'reduces fatigue,' and 'rapid deployment' should be prominent.
• •Emphasize Credibility: Consistently mention 'Veteran-Owned,' 'Made in the USA,' and 'Berry Compliant' to reinforce the brand's core values of quality and patriotism.
• •Use Authoritative Language: Employ strong, direct verbs and a professional tone. Avoid overly casual slang or humor to maintain the serious, tactical nature of the brand.
• •Speak to the Target Audience: Use terminology that resonates with professionals (e.g., 'operatives,' 'loadout,' 'mission requirements') to show you understand their world.
• •Visual Consistency: Ensure all imagery and videos align with the brand's tone—professional, clean shots of the product in its intended environment (on a range, with tactical gear), reinforcing its high-performance application.

Social Perception

The brand is perceived as a specialized, high-quality provider of tactical equipment. Being recognized at the SHOT Show gives them significant credibility within the firearms and tactical gear community. The veteran-owned status likely resonates positively with their target audience of military personnel, law enforcement, and gun enthusiasts. The product itself is seen as an innovative solution for weapon carrying, addressing issues of comfort, retention, and quick deployment.

Copy Examples

• •Stay Ready, Stay Hands-Free. Your mission doesn't pause, and neither should you. The Triangle Weapon Retention System, designed by Special Forces operatives, offers unmatched comfort and rapid deployment for any situation. Veteran-owned and proudly made in the USA. #TriangleWRS #TacticalGear #AlwaysReady #VeteranOwned
• •Engineered for the Elite. Worn by the Prepared. Born from necessity on the battlefield, the Triangle WRS provides total weapon security without sacrificing mobility. Whether you're in law enforcement, executive protection, or a dedicated enthusiast, our Berry Compliant system ensures your tool is secure and accessible when you need it most. Experience the difference that real-world design makes.
• •Stop the Fatigue. Not the Mission. Long hours on the range or in the field? Our ergonomic weapon retention system reduces fatigue so you can stay focused. Hands-free, secure, and built to last. Shop now and feel the difference.
• •Your Gear Is Your Lifeline. Is It The Best? You demand the best from yourself. Demand the best from your equipment. The Triangle WRS was designed under the supervision of its original Special Forces creator to meet mission requirements. Upgrade your loadout with our American-made, veteran-designed retention system.
• •The Buzz of SHOT Show is Here. As one of the most scanned new products at the 2025 SHOT Show, the Triangle WRS is setting a new standard for weapon retention. Find out why industry professionals are choosing our patented, hands-free system for superior comfort and tactical advantage.