Tono de Marca

Community-Focused & Inclusive, Professional & Authoritative, Passionate & Enthusiastic, Supportive & Developmental

Valores de Marca

• •Excellence
• •Community
• •Development & Growth
• •Passion for Sport
• •Inclusivity

Mejores Prácticas

• •Emphasize Community and Inclusivity: Always use welcoming language that appeals to all skill levels and ages. Highlight stories of diverse members and the supportive atmosphere. (e.g., "Join our family of players," "Fun for all ages and abilities").
• •Showcase Expertise with Approachability: Talk about the world-class facilities and expert coaching, but frame it in a way that isn't intimidating. Focus on how these elements benefit everyone, from beginner to pro. (e.g., "Learn from the best, at your own pace").
• •Inject Passion and Enthusiasm: Let the love for the sports shine through. Use active, energetic language when describing play, events, and the benefits of joining. (e.g., "Experience the thrill of the game!").
• •Focus on Development and Benefits: Highlight how Triangle BTT helps individuals improve, achieve their goals (whether fitness or competitive), and enjoy the sports more. (e.g., "Reach new heights in your game," "More than a sport, it's a lifestyle").
• •Maintain a Consistent Visual and Verbal Identity: Ensure that the tone in written copy aligns with the visuals used on the website and social media – active, engaging, and community-oriented. Use consistent terminology for programs and facilities.

Percepción Social

Highly Regarded Facility, Community Hub, Excellent Coaching, Price Point, Welcoming to All Levels

Ejemplos de Copy

• •Headline: Unlock Your Potential. Master the Court. Body: At Triangle Badminton and Table Tennis, we're more than just a world-class facility; we're a thriving community passionate about every smash, drop, and rally. Join our expert coaches and players of all levels. Your journey to excellence starts here.
• •Social Media Post (with image of diverse group playing): From first serves to championship points, find your game and your people at TBTT! Our state-of-the-art courts and friendly atmosphere welcome everyone. #TriangleBTT #BadmintonLife #TableTennisCommunity #MorrisvilleNC #SportForAll
• •Membership Drive: Elevate Your Game. Expand Your Circle. Become a Triangle BTT member and gain exclusive access to premier courts, top-tier coaching, and a vibrant community dedicated to the sports you love. Sign up today and discover the difference.
• •Camp Promotion: Serve. Rally. Grow! Our dynamic camps offer young athletes expert coaching in a fun, supportive environment. Build skills, make friends, and ignite a lifelong passion for badminton and table tennis. Spaces are limited – enroll now!
• •Pro Shop Ad: Geared for Victory. From beginner paddles to professional racquets, the Triangle BTT Pro Shop has everything you need to perform your best. Our knowledgeable staff will help you find the perfect fit.