Brand Tone

Aspirational & Trendy, Youthful & Confident, Playful & Engaging, Effortlessly Cool

Brand Values

• •Fashion-Forward Design
• •Community
• •Accessibility (Initial Goal)
• •Quality Materials
• •Authentic Engagement (historically)

Best Practices

• •Embrace the Endless Summer Vibe: Consistently use language that evokes warmth, sunshine, travel, and carefree confidence. Think aspirational but approachable.
• •Keep it Visually Driven & Concise: Especially on platforms like Instagram, let the images do most of the talking. Captions should be relatively short, punchy, and engaging, often incorporating emojis or questions.
• •Highlight Community & UGC: Actively encourage and feature user-generated content. Use inclusive language that makes customers feel like part of the "TRIANGL girls" community.
• •Stay Youthful but not Immature: Use current slang or phrasing where appropriate, but maintain a sense of chic and avoid overly juvenile language. The tone is confident and cool.
• •Focus on the Feeling, Not Just the Fabric: While materials are a feature, the copy should emphasize how wearing TRIANGL makes one *feel* – confident, adventurous, stylish, and ready for any sun-drenched occasion.

Social Perception

Influential & Iconic, Desirable & Status-Symbol, Mixed Customer Experience, Visually Distinct

Copy Examples

• •Instagram Caption (Image: Girl laughing on a beach in a new TRIANGL bikini): Sun-kissed and salty ☀️ Making memories in the new [Bikini Name]. Where’s your next adventure? #TRIANGL #SummerVibes
• •Website Product Description (New Collection): Dive into your dream summer. Our latest collection is here, blending vibrant hues and a second-skin feel for endless days under the sun. It’s not just swimwear, it’s your next adventure. Shop the drop.
• •Email Subject Line (Promotion): Heatwave incoming 🔥 Your summer uniform just arrived.
• •TikTok Video Concept Script (Try-on Haul): (Upbeat, trending audio) User: "TRIANGL haul! ✨ Obsessed is an understatement. Which one’s your fave for that vacay glow-up? 🌴 #TrianglHaul #BikiniTryOn #VacationMode"
• •Facebook Ad Copy (Targeting travel enthusiasts): Your passport called, it misses you! ✈️ Get ready for your next escape with TRIANGL. Bold swimwear for unforgettable destinations. Explore our new arrivals and find your perfect travel companion.