Brand Tone

Humorous & Witty, Irreverent & Slightly Edgy, Proudly North Carolinian/Local, Authentic & Down-to-Earth, Community-Oriented, Enthusiastic & Passionate

Brand Values

• •Local Pride & Identity
• •Humor & Fun
• •Originality & Uniqueness
• •Quality
• •Authenticity & Self-Expression
• •Community Connection
• •DIY Spirit & Entrepreneurship

Best Practices

• •Incorporate North Carolina slang, inside jokes, and cultural references naturally.
• •Add a touch of humor or a clever turn of phrase.
• •Use a conversational, approachable, and down-to-earth voice.
• •Weave specific examples of love for NC into the copy.
• •Develop a short internal guide with keywords, do's, and don'ts.

Social Perception

Positive & Loyal Customer Base, Seen as Genuinely Local & Authentic, Appreciated for Humor and Responsiveness, Considered a Go-To for NC-Themed Gear, Valued for Quality

Copy Examples

• •Raleigh, you glorious, occasionally baffling, always awesome city! We've cooked up a new tee that's so Raleigh, it practically sweats sweet tea and argues about the right way to pronounce 'Nevada.' Grab the '[New Raleigh Design Name]' shirt and wear your 919 pride like a champ. Warning: may cause spontaneous cravings for Cook Out. #HouseOfSwank #RaleighNC #NCPride #KeepRaleighSwanky #NewTee
• •Bless your heart... and your wardrobe. 😉 Our new '[Humorous NC Saying]' tee is softer than a politician's promise and twice as funny. Perfect for confusing your out-of-state relatives. Link in bio to snag yours before they're gone like a snow day in April! #NCStyle #SouthernHumor #HouseOfSwank #FunnyTees #NorthCarolina
• •Ever wonder what a squirrel does after a long day of burying acorns and judging your life choices? Probably slips into something comfy like our new '[Quirky Animal Design Name]' shirt. Made from the softest cotton blend known to critter-kind (we assume), this tee is perfect for those days when you're feeling a little nutty yourself. Hand-printed right here in Raleigh, because even our imaginary animal friends have NC pride. Get yours and let your freak flag (or bushy tail) fly!
• •🔥 Hotter than a summer day on I-40: New Swank Has Dropped! Hey Swankster! Stop doomscrolling and check this out – we've just unleashed a fresh batch of NC-themed awesomeness that'll make you prouder than a parent at a pig pickin'. Think soft shirts, killer designs, and enough local flavor to make your grandma's biscuit recipe jealous...
• •Alright y'all, settle a debate: Best BBQ in NC – Lexington style or Eastern style? No wrong answers, but some are *more right* than others. 😉 Rep your side (and maybe grab one of our BBQ tees while you're at it: [link to BBQ shirts]). #NCBBQ #HouseOfSwank #GreatDebate #NCFood