Brand Tone

Community-Oriented & Inclusive, Encouraging & Supportive, Aspirational & Achievement-Oriented, Passionate & Dedicated, Professional & Organized

Brand Values

• •Community
• •Development & Growth
• •Excellence & Achievement
• •Inclusivity & Accessibility
• •Health & Fitness
• •Tradition & Passion for Rowing
• •Safety

Best Practices

• •Emphasize Community & Inclusivity: Always use welcoming language. Highlight that many programs are open to beginners and focus on the supportive team environment. Use words like "join us," "our community," "welcome," "together."
• •Showcase Transformation & Growth: Tell stories of how rowing impacts individuals – building confidence, discipline, and life skills. Focus on the journey, not just the wins.
• •Balance Aspiration with Accessibility: While celebrating high-level achievements and competitive success, ensure that messages for introductory programs remain unintimidating and encouraging for newcomers.
• •Be Authentic & Passionate: Let the genuine love for the sport of rowing shine through. Share insights, joys, and the unique aspects of the rowing experience.
• •Maintain Professionalism, Especially for Events/Safety: When communicating about regattas, safety protocols, or official club business, ensure clarity, accuracy, and a professional demeanor.

Social Perception

Respected Community Asset, Developer of Talent, Ambitious & Growing, Led by Passionate Experts, Inclusive and Welcoming

Copy Examples

• •Headline: Discover Your Strength. Find Your Crew. Body: Whether you're new to rowing or a seasoned competitor, Triad United Rowing offers a welcoming community and expert coaching to help you achieve your personal best on and off the water. Join us at Oak Hollow Lake! #TriadUnitedRowing #FindYourCrew
• •Headline: More Than a Sport. It's a Journey. Body: At Triad United, we build more than strong rowers; we build confident individuals, lifelong friendships, and pathways to success. Learn how rowing can transform you. Programs for youth and adults. #RowingLife #CommunityStrong
• •Headline: From Oak Hollow Lake to National Stages. Body: Dream big. Train hard. Achieve more. Our athletes consistently reach new heights, competing at regional and national championships, with many earning collegiate opportunities. Start your journey with Triad United Rowing. #RowingExcellence #FutureChampions
• •Headline: The Ultimate Team Experience Awaits. Body: Feel the rhythm, the power of teamwork, and the thrill of gliding across the water. Triad United Rowing is your home for competitive and recreational rowing in the Triad. All ages, all skill levels welcome. #Teamwork #OakHollowLake
• •Headline: Make This Your Season to Shine! Body: Join the Triad United Rowing family and experience the incredible physical and mental benefits of rowing. From our 'Learn to Row' days to our competitive squads, there's a place for you here. Sign up for our next session! #GetFit #RowingCommunity