Brand Tone

Enthusiastic, Passionate, Approachable, Friendly, Confident, Knowledgeable, Playful, Fun-loving, Inclusive

Brand Values

• •Quality & Durability
• •Performance & Functionality
• •Community
• •Fun & Good Times
• •Style
• •Responsibility & Stewardship
• •Accessibility & Inclusivity
• •Transparency
• •Customer Connection

Best Practices

• •Embrace the "Stoke": Always inject genuine enthusiasm and passion for mountain sports into your copy. Use active, energetic language that reflects the joy of skiing and snowboarding.
• •Keep it Real and Relatable: Use a conversational, friendly tone. Avoid overly corporate or hyper-technical jargon unless explaining a specific feature's benefit clearly. Share stories and experiences that resonate with the everyday rider.
• •Highlight Quality with Confidence, Not Arrogance: Talk about the durability and technical aspects of the gear with confident authority, focusing on how these benefits improve the rider's experience (e.g., "stay dry," "built to last," "move freely").
• •Foster Community and Inclusivity: Frame messages around shared experiences and the joy of the mountain community. Ensure language is welcoming and reflects the brand's commitment to making the outdoors accessible.
• •Maintain a Playful Edge (Where Appropriate): Don't be afraid to use a bit of humor or a playful turn of phrase, especially on social media. Reflect the "fun-loving" and "steeze-conscious" roots of the brand, ensuring it aligns with the context.

Social Perception

High-Quality & Durable Gear, Good Value (Especially on Sale), Stylish & Distinctive, Community-Oriented & Authentic, Good Customer Service & Warranty, PNW Roots, Improving Breathability & Fit

Copy Examples

• •Headline: Stop Dreaming, Start Shredding. Our [Product Name] Bibs: Built Tough, Styled Loud. Body: Forget "what ifs." Our [Product Name] bibs are your all-access pass to deeper powder and bigger adventures. Bombproof construction meets a fit that moves with you, not against you. Because the only thing that should be holding you back is deciding which line to hit next. #stayTREW #MountainReady
• •Instagram Post: That feeling when the whole crew is dialed in. 👌 Good gear, good friends, good times. That's what we're all about. Tag your shred squad and let us know where the thumbs-up is taking you this weekend! #TREWcrew #PassItOn #GoodTimes [Image: Group of skiers/snowboarders smiling, wearing TREW Gear in a snowy landscape]
• •Product Page Snippet (for a new jacket): Engineered for the unpredictable, designed for the send. The [Jacket Name] isn't just a shell; it's your personal storm shelter with style. We obsessed over every seam, zipper, and pocket so you can focus on the descent. Waterproof, breathable, and ready for whatever the mountain throws your way. Adventure on.
• •Email Subject: Sick of Gear That Quits Before You Do? Email Body: We get it. You push your limits. You need gear that keeps up. Born in the PNW, TREW Gear is crafted by riders, for riders who demand durability, performance, and a look that’s as bold as your lines. Discover the difference quality makes. Shop the new collection.
• •Facebook Ad: More Fun, Less Fuss. That's the TREW Gear promise. Our latest lineup is packed with rider-driven innovation and the rugged reliability you count on. From first chair to last lap, stay dry, comfortable, and stoked. Tap to explore gear that’s built for the good times. #TREWGear #TechnicalApparel #DamnGoodTime