Brand Tone

Knowledgeable & Passionate, Friendly & Welcoming, Aspirational & Curated, Community-Oriented

Brand Values

• •Quality
• •Expertise
• •Sustainability & Ecological Responsibility
• •Community
• •Inspiration

Best Practices

• •Lead with Passion and Expertise: Every piece of copy, whether about a plant or a coffee cup, should reflect genuine passion. Use descriptive, evocative language and always offer a "why" – why this plant is special, why this product was chosen.
• •Maintain a 'Helpful Friend' Voice: Write as if you are offering friendly advice to a neighbour over the garden fence. Be warm, approachable, and encouraging. Use "we" and "you" to create a direct, personal connection.
• •Balance Aspiration with Accessibility: While using words like "curated" and "boutique" to signal quality, ensure the overall message remains welcoming and not exclusive. Highlight that you cater to both "avid gardeners" and "newcomers".
• •Weave in Core Values: Regularly and naturally incorporate keywords related to your values—"sustainability," "quality," "community," "local," "expert advice"—into your posts, product descriptions, and stories.
• •Let High-Quality Visuals Guide the Story: Your copy should complement your strong visual identity. Let the beautiful imagery of plants and products do the initial talking, and use your text to add the layers of expertise, passion, and community that define the Trevenson Moor experience.

Social Perception

The public perceives Trevenson Moor as a high-quality, trustworthy, and pleasant destination. It is seen as a valuable local asset that successfully combines the charm of a traditional garden centre with a modern, stylish offering. Customers feel it is a "special place to visit," appreciating both the quality of the goods and the friendly, expert service they receive. The café is a significant draw, often praised for its quality food and relaxing environment. The brand is viewed as a reliable source for serious gardeners and a delightful spot for a casual visit.

Copy Examples

• •Just in: the stunning *Ficus lyrata*. ✨ Known for its lush, violin-shaped leaves, this statement plant brings instant green elegance to any room. Our botanists have hand-selected these for their vibrant health and beautiful form. Ready to find the perfect spot for yours? Our team is here with all the tips you need to help it thrive. #TrevensonMoor #HouseplantLove #CornwallLiving #FiddleLeafFig
• •Your midweek treat is waiting. ☕ Escape to our greenhouse café, Half Baked, and unwind with our rich, aromatic coffee and a slice of homemade lemon drizzle cake. It’s the perfect pause in your busy day. We’ve saved you a seat (and a blanket, just in case!). #HalfBakedCafe #CornwallFoodie #GardenCafe #TrevensonMoor
• •Unearth Your Creativity. Join our Botanist Workshop series and learn from the experts. From Terrarium Building to Seasonal Wreath Making, we provide the skills, materials, and inspiration. Limited spots available for a hands-on, personal experience. Book now and grow with us. #TrevensonWorkshops #CornishCreatives #GardeningSkills
• •Become a Trevenson Moor Insider. As a member of our Botanist Community, you're not just a customer; you're part of the family. Enjoy exclusive rewards, early access to new collections, and special invitations to members-only events. Join today and let us share the very best of our home, garden, and lifestyle world with you. [Link to Join] #TrevensonsBotanist #ExclusiveAccess #CornwallCommunity
• •Rooted in Tradition, Growing for the Future. Trevenson Moor is more than a garden centre; it’s a continuation of a Cornish legacy. We blend a passion for plants with a love for sustainable, beautiful living. Discover our curated collection of plants, homeware, and gifts, and experience the personal, expert service our community deserves. Visit us on Tehidy Road—your local escape. #TrevensonMoor #CornwallLife #BoutiqueGardenCentre