Brand Tone

authentic, passionate, and traditional

Brand Values

• •Tradition and Heritage
• •Quality and Craftsmanship
• •Family and Community
• •Passion
• •Connection to Place

Best Practices

• •Embrace Storytelling
• •Use Sensory Language
• •Highlight Tradition and Authenticity
• •Maintain a Passionate and Proud Voice
• •Be Visually Consistent

Social Perception

Tres Valles Pasiegos is perceived as a high-quality, artisanal cheese producer that is a genuine representation of Cantabrian gastronomy. Customers and visitors view the brand as an authority on traditional cheesemaking and appreciate the opportunity to learn about the process firsthand. They are seen as a key player in the local tourism and culinary scene, contributing to the region's reputation as a destination for food lovers. The brand's expansion and retail partnerships indicate a perception of success and growing demand for their authentic products.

Copy Examples

• •Taste the heart of Cantabria. Our Oro de Prases is more than just cheese; it's a story of tradition, passion, and the lush green valleys we call home. Every bite is a journey.
• •Discover the Taste of Tradition. Visit our cheesery and experience the authentic flavor of the Valles Pasiegos.
• •Handcrafted with raw cow's milk and aged to perfection in our cellars, our Flor del Pas offers a unique and pronounced flavor. A true reflection of our artisanal heritage.
• •From our family to yours. Experience the passion behind our award-winning cheeses. Book your tour of Tres Valles Pasiegos today and taste the difference that tradition makes.
• •A Taste of the Valles Pasiegos, Delivered to Your Door.