Brand Tone

Accessible & Trendy, Enthusiastic & Friendly

Brand Values

• •Affordability & Value
• •Trend-Consciousness
• •Quality
• •Customer Service
• •Variety & Occasion-Based Solutions
• •Meaningful Symbolism (in specific collections)

Best Practices

• •Stay True to "Affordable Glam": Ensure copy consistently emphasizes the combination of trendiness and value. Use words like "stylish," "latest trends," "chic," alongside "affordable," "great value," "deal."
• •Use Engaging & Slightly Informal Language (especially on social media): Incorporate emojis, questions, and a generally enthusiastic and friendly tone. Avoid overly formal or technical jargon.
• •Highlight Benefits & Solutions: Focus on how the products help customers complete their look, express their style, or find the perfect gift for any occasion.
• •Be Clear and Direct in Calls to Action: Use unambiguous phrases like "Shop Now," "Discover the Collection," "Get Yours Today," especially when promoting sales or new arrivals.
• •Adapt Slightly for Different Collections/Platforms, but Maintain Core Identity: While bridal or Swarovski collections might use slightly more elegant language, the underlying accessibility and trend-awareness should still be present. Ensure the visual style aligns with this tone across all platforms.

Social Perception

Generally perceived as a reliable source for affordable and fashionable jewellery and accessories. Customers appreciate the balance of trendiness, quality, and price. The long-standing presence (over 20 years) adds to their credibility.

Copy Examples

• •Headline: Sparkle Without the Splurge ✨ Your New Fave Accessories Await! Body: Why wait for a special occasion? Treat yourself to the latest trends in jewellery, bags, and shoes at prices you’ll love. #TrestinaStyle #AffordableGlam
• •Headline: OBSESSED is an understatement. 😍 Body: Our new collection just dropped, and it’s packed with must-have pieces to instantly update your look. From chic evil eye bracelets to statement earrings, find your next obsession at Trestina! #TrendingNow #JewelleryLover
• •Headline: Weekend Vibes Loading... Complete Your Look! Body: Got plans? We’ve got the perfect accessories. Shop dazzling necklaces, versatile handbags, and comfy-yet-stylish Novo shoes. Free shipping over $69.95! #OOTDInspo #TrestinaFinds
• •Headline: Don't Miss Out! 🔥 Up to 60% OFF Summer Sale! Body: Your go-to for stunning jewellery and accessories just got even better. Refresh your style for less – shop the Trestina sale now before it's gone! #SaleAlert #MustHaveDeals
• •Headline: Gift a Little Sparkle (or Keep it for Yourself 😉) Body: Looking for the perfect present? Our collection of meaningful evil eye jewellery and elegant Swarovski pieces make unforgettable gifts. Beautifully stylish, beautifully priced. #GiftIdeas #Trestina