Brand Tone

Accessible, Trendy, and Service-Oriented

Brand Values

• •Affordability
• •Quality
• •Variety & Trendiness
• •Customer Satisfaction
• •Longevity and Trust

Best Practices

• •Lead with Value: Always highlight the core benefits of affordability and trendiness. Use clear and direct headlines like "Style Within Reach" or "The Latest Trends, Unbeatable Prices."
• •Emphasize Quality and Trust: Mention the use of high-quality materials and the brand's 20+ years in business to build confidence and differentiate from purely fast-fashion competitors.
• •Create Clear, Action-Oriented Calls-to-Action (CTAs): Use straightforward CTAs such as "Shop Now," "Explore the Collection," and "Get the Deal." For sales, create urgency with phrases like "Limited Time Only" or "Offer Ends Soon."
• •Leverage Partnerships: Prominently feature the partnership with Novo Shoes and other brands to broaden appeal and showcase a more extensive fashion ecosystem. This adds credibility and variety to the brand's offerings.
• •Segment Messaging for Different Occasions: Tailor copy to specific customer needs. Create distinct campaigns for "Bridal & Formal," "Everyday Essentials," and "Meaningful Gifts" to make the brand's wide inventory feel more personal and relevant.

Social Perception

The public perceives Trestina as a reliable and affordable source for fashion jewelry. Customer reviews frequently mention the combination of trendy designs and reasonable prices as a key draw. The brand is seen as a legitimate and established business, having physical store locations in Melbourne in addition to its online presence. While most feedback is positive, some reviews point to issues with sizing and non-refundable shipping charges, indicating areas for potential improvement in customer experience. The brand's offerings are broad, including jewelry, handbags, and shoes, which positions them as a versatile fashion accessory destination.

Copy Examples

• •Define your look. Our latest collection just dropped, featuring the styles you've been seeing everywhere. High quality, unbeatable prices. Shop Trestina and own your style today.
• •Twice the style, one great price. For a limited time, get any 2 of our best-selling bracelets for just $50. The perfect way to treat yourself (and a friend!). Explore the offer.
• •Your Perfect Day, Your Perfect Sparkle. Discover the Trestina Bridal Collection, featuring elegant pearls and diamantes in gold, silver, and rose-gold. Find the final touch for your 'I do' moment.
• •More than just a bracelet, it's a statement. Our Evil Eye Collection combines timeless style with meaningful protection, crafted to guard against negative energy. A thoughtful gift for someone special. Made with high-quality, durable materials for everyday wear.
• •Trestina Jewellery | Affordable & Stylish. Official Novo Shoes partner. Shop earrings, bridal sets & more. 20+ years of quality. Fast shipping Australia-wide.