Brand Tone

Empowering, Passionate, Approachable, Quality-focused, Value-driven

Brand Values

• •Empowerment: Helping women embrace their beauty and confidence through hair.
• •Quality: Providing great quality human hair extensions and wigs.
• •Customer Love/Care: Delivering products 'with love' and aiming for customer satisfaction.
• •Affordability/Value: Offering products at 'affordable prices'.
• •Passion for Hair/Beauty: The founder's vision of a 'dope hair empire'.
• •Service: Striving to offer the 'Best hair Service.'

Best Practices

• •Maintain a Balance of Professionalism and Personality: While the tone is enthusiastic and uses some slang ('dope'), ensure product descriptions clearly communicate quality, materials (e.g., '100% human hair'), and benefits.
• •Reflect Passion in Your Storytelling: Continue to share the founder's passion and the 'why' behind the brand – encouraging women to embrace their beauty.
• •Mirror the positive and empowering language used in on-site testimonials.
• •Highlight the 'beginner friendly units' and 'Best hair Service' to show approachability and support.
• •Emphasize 'great quality hair,' '100% human hair,' and 'affordable prices' to reinforce quality and value.

Social Perception

A provider of high-quality, empowering hair products, founded by a knowledgeable cosmetologist. A brand that helps women embrace their beauty and confidence through great quality and affordable hair solutions.

Copy Examples

• •Bundles of Love Collection
• •100% Human Virgin Hair Units
• •My Trainer Wig
• •The Boss lady Kinky Curly Bob Wig
• •I loveee the quality and longevity that I get out of every wig that I order from Tresses & More!!!