Brand Tone

Practical and Functional, Value-Driven and Accessible, Straightforward and Unfussy, Encouraging and Reassuring

Brand Values

• •Accessibility: Providing affordable outdoor clothing and equipment for everyone.
• •Value for Money: Offering a good balance of quality and performance at a competitive price point.
• •Functionality: Ensuring products are fit for purpose and perform as expected in typical outdoor conditions.
• •Broad Appeal: Catering to a wide range of customers, from casual walkers to families enjoying outdoor activities.
• •Irish Retail Presence: Operating physical stores across Ireland and fulfilling online orders locally.

Best Practices

• •Focus on Practical Benefits: Always highlight what the product does for the customer (e.g., "keeps you dry," "provides warmth," "offers comfort on the trail").
• •Emphasize Value: Clearly communicate the affordability and good quality-to-price ratio without sounding "cheap." Use phrases like "great value," "affordable quality," "sensible prices."
• •Use Clear and Simple Language: Avoid overly technical terms unless explained simply. The language should be easily understandable and relatable for a general audience.
• •Be Direct and Honest: Make realistic claims about product performance. The tone should be trustworthy and down-to-earth.
• •Maintain a Positive and Encouraging Outlook: Gently inspire customers to participate in outdoor activities, reinforcing that Trespass Ireland provides the necessary gear to do so comfortably and affordably.

Social Perception

Trespass Ireland is generally perceived as a go-to brand for affordable and functional outdoor gear. Customers often see it as providing good value, especially for items like rain gear, fleeces, and children's outdoor wear. It's often considered an "entry-level" brand, suitable for individuals and families who need reliable gear for everyday adventures, hiking, or seasonal activities like skiing, without investing in high-end, specialist equipment. There's an understanding that while the products are durable for general use, they may not be the top choice for extreme weather or highly demanding expeditions. The physical store presence in Ireland is a positive aspect, offering accessibility and the chance to see products firsthand.

Copy Examples

• •Headline: Stay Dry, Explore More. Our Waterproof Jackets from €49.99. Body: Don't let a bit of rain stop your adventure. Trespass Ireland offers reliable, waterproof gear designed to keep you comfortable, whatever the Irish weather throws your way. Practical features, sensible prices.
• •Headline: Kit Out the Family for Less This Half-Term. Body: From muddy puddle suits for the little ones to warm fleeces for everyone, get the whole family ready for outdoor fun. Quality gear that won’t break the bank, right here in Ireland.
• •Headline: Your Everyday Adventure Starts Here. Body: Whether it's a weekend hike, a walk in the park, or just the daily commute, our versatile outdoor clothing offers the comfort and protection you need. Practical, durable, and always great value.
• •Headline: Feel Good Outdoors. Affordable Gear, Built to Last. Body: At Trespass Ireland, we believe everyone should enjoy the great outdoors. That’s why we provide dependable clothing and equipment that’s both effective and easy on your wallet. Gear up and get out there!
• •Headline: Winter Warmers In-Store & Online. Body: Chilly days call for cozy layers. Discover our range of insulated jackets, thermal base layers, and winter accessories. Everything you need to stay warm, available with free Irish delivery over €100.