Brand Tone

friendly, playful, and caring

Brand Values

• •Quality
• •Comfort
• •Originality & Design
• •Childhood Expression & Freedom
• •Colombian Pride
• •Customer Experience
• •Responsible Production

Best Practices

• •Use Child-Centric Language: Employ words that evoke fun, playfulness, imagination, and comfort (e.g., 'adventure,' 'giggle,' 'explore,' 'dream,' 'cozy,' 'sparkle').
• •Emphasize Benefits for Both Child and Parent: While focusing on the child's experience (comfort, freedom, fun), also subtly address parental concerns (quality, durability, ease of care, natural materials).
• •Keep it Positive and Upbeat: Maintain an optimistic and joyful tone. Avoid negative framing or overly technical jargon. The brand is about celebrating childhood.
• •Highlight Uniqueness and Colombian Roots: Casually weave in the exclusivity of designs and the 'Made in Colombia' aspect to foster a sense of specialness and local pride.
• •Be Relatable and Empathetic: Show understanding of parents' desires for their children's well-being and happiness, and the children's need for comfortable, expressive clothing. Phrases like 'Les ha pasado que sueñan con empezar su día...' from their news section show this approach.

Social Perception

The social perception of Tres Ovejas is overwhelmingly positive. Customers frequently praise the excellent product quality, the softness and suitability of the 100% cotton fabric for children's sensitive skin, and the unique, fun, and beautiful designs.

Copy Examples

• •Headline: Adventure-Ready Comfort! Body: Let your little explorers roam free! Our 100% cotton clothes are as playful and unique as they are, ready for every giggle, jump, and cuddle. Discover designs that spark joy at Tres Ovejas!
• •Headline: Softness They'll Love, Quality You'll Trust. Body: Dressing your kids should be fun and fuss-free! At Tres Ovejas, we craft beautifully designed, super-comfy outfits from the gentlest cotton, perfect for sensitive skin and all-day play.
• •Headline: Cool Designs for Your Awesome Kids! Body: Wave goodbye to boring basics! Tres Ovejas brings you exclusive prints and vibrant styles that let your child's personality shine. Happy kids, happy parents! Shop our Colombian-designed collection.
• •Headline: Made with Love, Worn with Joy. Body: Every stitch at Tres Ovejas is made with care, thinking about your child's comfort and freedom. Our passion is creating clothes that feel like a hug and inspire endless fun.
• •Headline: From Playdates to Dreamland: Always Comfy, Always Cool. Body: Tres Ovejas offers durable, stylish, and oh-so-soft clothing for every moment of childhood. Because we believe kids should be comfortable expressing their wonderful, unique selves!