Brand Tone

Authentic, charming, personal, warm, and inviting, with a strong emphasis on storytelling and passion.

Brand Values

• •Authenticity and History
• •Sustainability and Craftsmanship
• •Passion and Joy
• •Community and Sharing

Best Practices

• •Emphasize Storytelling: Never just list an item. Always tell a small story about it—where it came from, how it was restored, or how it could be used to create a magical moment. This reinforces the "history" and "authenticity" values.
• •Use "Treasure" Terminology: Consistently use words like "treasure," "gem," "nugget" (pépite), "discovery," and "history" to describe products. This aligns directly with the brand name and core identity.
• •Maintain a Personal and Warm Voice: Write as if you are speaking to a friend. Use "we" and "you" to create a direct connection. Express gratitude and share the passion behind the business, as seen in the "À propos" section of the website.
• •Highlight Sustainability: Regularly mention the "second life" aspect of the items. Phrases like "restored with love," "beautifully upcycled," or "sustainably chic" will resonate with modern consumers and reinforce brand values.
• •Focus on Atmosphere, Not Just Products: Instead of saying "rent our chairs," say "create a warm, rustic atmosphere with our collection of vintage chairs." Sell the feeling and the final result, not just the object itself. This connects the products to the emotional experience of the event.

Social Perception

Perceived as reliable, high-quality, and passionate, providing unique decorative elements for special occasions, with excellent customer satisfaction and service.

Copy Examples

• •Meet our latest treasure! This vintage suitcase has journeyed through time to be here for your special day. We didn't just restore it; we gave it a new story to tell. Imagine it greeting your guests or holding cards—a piece of history to make your event unforgettable. #TrésorPartagé #VintageWedding #SharedTreasure #AuthenticDecor
• •Dreaming of a bohemian chic wedding? Our collection is curated for you. From pampas grass arches to vintage wooden crates, each piece is chosen to create a warm, authentic, and elegant atmosphere. Let our treasures help you tell your love story. Discover the full catalog on our website! [Link]
• •Your Event, Your Story, Our Treasures. We rent unique, restored decorations that have a soul. For a celebration that is authentically you. Rentals starting from €50.
• •Planning an event in Seine-et-Marne? Find unique, charming decorations right here in Pringy. At Trésor Partagé, we restore and rent furniture and decor with character. Let's create a warm atmosphere for your wedding or birthday together. Contact us for a visit! #LocalBusiness #SeineEtMarne #EventRental
• •We are so grateful to be a small part of your big moments. Seeing our restored treasures bring joy and beauty to your celebrations is why we do what we do. Thank you for trusting us and sharing your stories with our community. #CustomerLove #TrésorPartagé