Brand Tone

Chic & Sophisticated, Trendy & Fashion-Forward, Confident & Aspirational, Approachable & Customer-Focused

Brand Values

• •Style & Design
• •Quality Craftsmanship
• •Comfort
• •Affordable Luxury
• •Customer Satisfaction
• •Versatility

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe the brand's personality (e.g., Sophisticated, Modern, Confident, Approachable, Quality-driven) and those it's not (e.g., Cheap, Overly casual, Aggressive, Generic). Share this across all teams creating content.
• •Emphasize Quality & Craftsmanship: Consistently use language that highlights the premium materials, attention to detail, and durability of the products. Words like "meticulously crafted," "premium," "impeccable," "enduring" can be woven in.
• •Balance Aspiration with Accessibility: While showcasing luxury and style, ensure the language remains inviting and relatable. Highlight the "affordable luxury" aspect and the comfort that makes the shoes suitable for everyday elegance.
• •Stay Current and Fashion-Forward: Regularly incorporate terms related to current trends (where appropriate and authentic to the brand) and convey a sense of modern sophistication.
• •Maintain Consistency Across All Channels: Ensure the tone used on social media, website copy, email marketing, product descriptions, and customer service interactions is harmonious and reflects the same core brand identity. Regular audits of content can help maintain this consistency.

Social Perception

Positive for Style and Comfort, Good Quality, Fashionable Choice, Reliable Online Shopping Experience, Growing Brand Presence

Copy Examples

• •Step into Your Power. Discover the perfect blend of European design and all-day comfort with Tresmode. Shop the new collection. #Tresmode #StyleElevated #LuxuryFootwear
• •Define Your Season: The Latest Arrivals from Tresmode Are Here.
• •Elevate every moment with the 'Seraphina' stiletto. Meticulously crafted from premium leather and designed for sophisticated poise, these heels offer an impeccable finish to your ensemble. Experience the Tresmode promise of style, without compromising on comfort.
• •Tresmode: Where Trend Meets Timeless Quality. Walk with Confidence.
• •Since 2007, Tresmode has been dedicated to adorning the feet of the fashion-conscious. We believe that true style speaks volumes, blending innovative design with enduring quality and essential comfort. Step into our world.