Brand Tone

Aspirational yet accessible, conveying high-end, designer-curated style while reassuring customers of value and affordability. The language is friendly and customer-focused, feeling like a helpful insider bringing unique finds to a discerning but practical audience.

Brand Values

• •Uniqueness and Curation
• •Support for Artisans
• •Customer-Centricity
• •Accessibility

Best Practices

• •Lead with the 'Why': Always emphasize the story behind the products. Whether it's the artisan who made it or the inspiration behind a design, this reinforces the values of uniqueness and craftsmanship.
• •Use 'You-Centric' Language: Frame copy around the customer's benefit. Instead of "We sell unique items," use "You'll discover unique items for your home." This makes the message more personal and engaging.
• •Balance Aspiration with Affordability: Use evocative and sophisticated language to describe the products' style and quality, but always pair it with clear messaging about fair pricing and value to maintain accessibility.
• •Maintain a Warm and Helpful Voice: From product descriptions to customer service emails, the tone should remain friendly and approachable, as if getting advice from a trusted friend with great taste.
• •Visually Align with the Tone: Ensure that all photography and website design reflects the "aspirational yet accessible" tone. The visuals should be high-quality and stylish but feel authentic and livable, not sterile or unapproachable.

Social Perception

Primarily shaped by curated testimonials on its website, portraying a positive image of a reliable source for unique and quality home decor items that meet or exceed expectations. Customers perceive products as better in person, fitting perfectly, and of high quality.

Copy Examples

• •Tired of the same old decor? Your home is your story. Don't let it be a copy. Discover unique, artisan-made pieces at Tres Home and find the details that make your space unforgettable. Shop the collection now.
• •Good design shouldn't be a secret. We partner with talented artisans and small businesses to bring you exclusive home decor you won't find anywhere else. For a limited time, enjoy 15% off your first order and bring a piece of their passion into your home.
• •Designer Finds, Direct to You. Experience curated home decor without the designer price tag. Shop Tres Home.
• •Hand-thrown by artisans in the Midwest, this ceramic vase is more than a decor piece—it's a conversation starter. Its organic shape and subtle glaze bring a touch of earthy elegance to any room, a testament to slow craftsmanship in a fast world.
• •At Tres Home, we believe a beautiful home is a collection of things you love. That's why we travel off the beaten path to source unique, artisan-made goods. We connect you with the craft, the story, and the quality, so you can create a space that feels truly yours.