Brand Tone

sophisticated, passionate, and approachable

Brand Values

• •Design Excellence
• •Quality and Functionality
• •Inspiration and Experience
• •Trust and Personality
• •Curation

Best Practices

• •Lead with the "Why": Start with the story, the inspiration, or the feeling the product evokes before diving into technical specifications. Frame products as solutions for a more beautiful and inspired life.
• •Champion the "Diseño de Autor": Whenever possible, mention the designer or the handcrafted nature of the product. This reinforces the core value of exclusivity and artistry and justifies the premium quality.
• •Use a Sophisticated but Clear Vocabulary: Employ words like "curated," "timeless," "functional," and "aesthetic" to reflect the brand's sophistication. However, ensure the overall message is clear and easy to understand, avoiding overly technical jargon.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy always matches the clean, modern, and high-quality aesthetic of the photography and website design. The words should feel as curated as the products themselves.
• •Balance Aspiration with Accessibility: While showcasing inspiring, perfectly styled spaces, use inclusive language that invites everyone to bring good design into their homes. Remind customers that the brand is a family business and that they ship nationwide, making the brand feel both aspirational and attainable.

Social Perception

Customers likely perceive O-Tres as a niche, high-quality retailer for modern home décor, a reliable source for unique design pieces that are not mass-produced, with prices justified by design and quality. For those unfamiliar, the professional website and active Instagram create a positive first impression of a legitimate and stylish specialist business.

Copy Examples

• •The beauty of imperfection. Each line and curve on our new Terra Vase is a testament to its handcrafted origin. Designed by [Designer's Name], this piece isn't just a container for flowers, but a story of artistry for your home. Discover author's design that breathes life into your space. Available now. #OTres #DiseñoDeAutor #DecoraciónChile #HechoAMano
• •Design That Feels Like Home. We believe that a well-designed space inspires a better life. Explore our curated collection of furniture and décor, where quality, functionality, and timeless style meet. Welcome to O-Tres.
• •Inside: New Arrivals That Tell a Story ✨
• •Your Space, Reimagined. Tired of mass-produced furniture? At O-Tres, a family-run design store, we curate unique pieces from talented designers that bring personality and quality to your home. From standout lighting to minimalist furniture, find the details that make the difference. We ship all over Chile. Shop our collection today.
• •The Norte Coffee Table is where functionality meets natural elegance. Crafted from solid oak, its clean lines and robust form provide a perfect anchor for your living room. Designed for living, this table is more than just a surface—it's the future centerpiece of your family gatherings and quiet morning coffees. A tribute to enduring design and quality craftsmanship.