Brand Tone

aspirational yet accessible

Brand Values

• •Value
• •Authenticity
• •Customer Satisfaction
• •Aspiration
• •Accessibility

Best Practices

• •Lead with Authenticity and Value: In all communications, prominently feature the dual message of "100% authentic" and "discounted prices." This directly addresses the main customer hesitation and reinforces the core value proposition.
• •Maintain an Aspirational but Inclusive Tone: Use language that evokes luxury, elegance, and style, but ensure the overall message is welcoming and not elitist. Phrases like "your touch of luxury" or "affordable indulgence" can be effective.
• •Be Direct and Transparent: Given the existing skepticism, clarity is key. Use straightforward language in policies, product descriptions, and FAQs. The "Authenticity Promise" is a good tool; continue to leverage this transparency.
• •Focus on the Emotional Connection of Scent: Go beyond just listing brand names. Use descriptive and evocative language to talk about the fragrances themselves. Connect scents to memories, feelings, and aspirations to create a more compelling narrative.
• •Unify Social Media Messaging: Ensure all social media platforms are aligned with the core business of selling fragrances. Phase out any old or irrelevant content (like face masks or general fashion) to present a cohesive and professional brand image focused on perfumery.

Social Perception

polarized and marked by skepticism

Copy Examples

• •Why pay more for the fragrances you love? At TrendzXpress, we bring you 100% authentic perfumes from top brands like Chanel, Dior, and more, at prices that make sense. Indulge your senses without breaking the bank.
• •Your signature scent is waiting. ✨ Discover our collection of authentic luxury fragrances and find the perfect match for your style. Tap to shop and enjoy free shipping on all orders! #TrendzXpress #LuxuryForLess #PerfumeLover
• •Hi [Customer Name], ready to turn heads? For a limited time, get up to 40% off on our entire range of authentic designer fragrances. From timeless classics to modern must-haves, your new favorite scent is just a click away. Shop now and experience luxury for less.
• •Find incredible deals on 100% genuine fragrances from top brands. Secure payments & free shipping. Your new signature scent is here.
• •We guarantee every bottle is 100% genuine. Discover your favorite scents from the world's most iconic brands, now at a price you'll love.