Brand Tone

Accessible and Aspirational, Direct and Informative, Trendy and Fashion-focused, Occasionally Celebratory, Customer-centric (in policy)

Brand Values

• •Affordability
• •Quality (aspired)
• •Variety and Trendiness
• •Economic Empowerment/Connection
• •Customer Trust (aspired)
• •Cultural Relevance

Best Practices

• •Stay True to Core Values: Always ensure the copy reflects Trendzmy’s emphasis on affordability, trendiness, and the (aspired) quality. Messaging should be genuine and avoid over-promising, especially regarding quality, to manage expectations given mixed reviews.
• •Audience-Centric Language: Use language that resonates with fashion-conscious individuals looking for value. Keep it relatively informal, positive, and inviting. Words like "discover," "explore," "your style," "latest trends," and "affordable" align well.
• •Highlight Benefits, Not Just Features: Instead of just saying "cotton blend Kurti," explain what that means for the customer: "Experience the breathable comfort of our cotton-blend Kurtis, perfect for all-day wear and easy to care for."
• •Maintain Consistency Across All Channels: The tone used on the website, social media, email marketing, and product descriptions should be harmonious. Create a simple style guide if one doesn't exist.
• •Be Authentic and Relatable: While aspirational, the tone should remain grounded and avoid hyperbole that could lead to disappointment, given the mixed reviews. Acknowledge the balance between trendiness and affordability. If operating as a marketplace, be clear about the role of different sellers.

Social Perception

Mixed Bag: Customer perception is varied. While some appreciate the style, affordability, and specific items, others have raised concerns about product quality, consistency, and receiving items not as described. Value-Oriented: Customers who are satisfied often highlight the value for money. Platform Dependent: Perception can differ based on the sales platform and the specific item. For example, eBay feedback seems more consistently positive than some reviews on Flipkart. Awareness through Marketplaces: Many customers encounter Trendzmy products through larger e-commerce platforms rather than direct brand searches. The brand is seen as a provider of trendy and ethnically diverse clothing options, particularly in the Indian market.

Copy Examples

• •Headline: Your Style, Your Trendz. Unbeatable Prices. Body: Discover the latest fashion without breaking the bank. From chic dresses to comfy kurtis, Trendzmy brings you quality styles you’ll love. Shop now and express yourself!
• •Headline: Fresh Fashion Drops! ✨ Be the Trendsetter. Body: New arrivals are here! Explore vibrant prints, modern cuts, and timeless ethnic wear. Trendzmy helps you own your look, every day. Great fashion, happy prices!
• •Headline: Ethnic Elegance Meets Modern Style. Body: Fall in love with our stunning collection of Kurtis, Sarees, and fusion wear. Perfect for festive occasions or everyday glam. Quality craftsmanship, surprisingly affordable. That's Trendzmy.
• •Headline: Dress Like It’s Your Runway. (Without the Designer Price Tag!) Body: At Trendzmy, we believe great style shouldn't cost a fortune. Find your next favorite outfit from our wide range of trendy apparel and accessories. Shop smart, look fabulous!
• •Headline: Trendzmy: Fashion That Feels Good & Fits Your Budget. Body: We're passionate about bringing you fashionable, quality clothing that makes you feel confident. Explore diverse styles and enjoy an easy, secure shopping experience. Your new look awaits!