Brand Tone

Friendly and Approachable, Helpful and Instructional, Enthusiastic and Passionate, Community-Focused, Inspirational

Brand Values

• •Customer Focus & Service
• •Quality and Variety
• •Creativity and Inspiration
• •Family Business Ethos
• •Trust and Reliability
• •Providing Value

Best Practices

• •Embrace "Southern Hospitality": Use warm, welcoming language. Phrases like "y'all," "friends," and "sweet tea" (when appropriate and authentic) can reinforce the friendly, approachable, family-run business vibe.
• •Prioritize "Helpful & Instructional" Language: Frame copy around how products and content can help the customer achieve their creative goals. Use clear, encouraging language in tutorials and product descriptions that empower users.
• •Inject Enthusiasm and Passion: Let genuine excitement for crafting and new products shine through. Use positive adjectives and an upbeat tone, especially when announcing new arrivals or showcasing projects.
• •Foster a Sense of Community: Address the audience directly, encourage interaction (questions, sharing projects), and use inclusive language like "crafting family" or "fellow wreath makers."
• •Keep it Authentic and Personal: Continue to share the family aspect of the business where appropriate. Using names of family members (like Carrie, Jeannie, David) in communications can maintain that personal connection that customers seem to appreciate.

Social Perception

Positive Reputation, Go-To Source for Crafting Supplies, Helpful Resource for Crafters, Engaged Community, Trustworthy Family Business

Copy Examples

• •Y'all, you HAVE to see what just landed at Trendy Tree! 🤩 Our latest collection of spring ribbons is bursting with color and inspiration, perfect for shaking off those winter blues. Jeannie's already got a dozen ideas for these beauties! 😉 Hop on over to the website (link in bio!) to snag your favorites before they're gone, and don't forget to share what you create! We love seeing your amazing projects! #TrendyTree #SpringCrafts #RibbonLove #DIYDecor #CraftCommunity
• •Ready to create some front door magic? ✨ Carrie's whipping up a gorgeous floral mesh wreath in our newest YouTube tutorial – and trust us, you won't believe how easy it is! We’re sharing all our tips and tricks to help you make your home beautiful. Tap the link in our bio for the full step-by-step guide. Happy crafting, friends! #TrendyTreeTutorials #WreathMaking #DIYHomeDecor #CraftInspo #GetCreative
• •Hello Crafty Friends! 🍂 Fall is just around the corner, and we're SO excited to share our new collection of cozy autumn wreath supplies! From rich burlap mesh to adorable pumpkin signs, we've got everything you need to welcome the season with Southern charm. Plus, find a special 'thank you' discount inside just for our amazing subscribers! Let's get those creative ideas flowing! Visit TrendyTree.com today! #FallDecor #TrendyTree #WreathSupplies #SeasonalCrafts
• •Everything you need to create a stunning [Holiday/Season] wreath, handpicked by our family at Trendy Tree! This kit includes our favorite high-quality deco mesh, perfectly coordinated ribbons, and a charming sign to bring it all together. We've even included a link to our easy-to-follow video tutorial so you can craft along with us. Get ready to impress your neighbors and fill your home with handmade joy! It's crafting made simple, with that special Trendy Tree touch. #DIYWreathKit #TrendyTreeCrafts #HolidayCrafting #CraftSupplies
• •Hey everybody, and welcome back to Trendy Tree! It's [Host Name(s)] here, and we are SO thrilled to show you the brand new goodies that just hit the warehouse – you are going to LOVE these! Grab a sweet tea, get comfy, and get ready to shop with us. We'll be answering your questions and sharing some fun ideas along the way. Don't forget to say hi in the chat, we love hearing from our amazing crafting family! Let's get started! #TrendyTreeLive #CraftHaul #NewArrivals #ShopWithUs