Brand Tone

humorous, fun, and relatable

Brand Values

• •Fun and Humor
• •Community and Family
• •Passion for Swimming
• •Style and Trendiness
• •Quality

Best Practices

• •Embrace Swim-Specific Humor: Consistently use puns, inside jokes, and relatable swimming scenarios in your copy. Understand the 'dry sense of humor' of your target audience.
• •Speak the 'Swim Family' Language: Use terminology and references that resonate with competitive swimmers, coaches, and swim parents (e.g., 'heat sheet,' 'chlorine-induced mishaps,' 'early morning practices').
• •Keep it Light and Positive: Even when acknowledging the tough aspects of swimming ('everything hurts'), maintain an upbeat, encouraging, and fun overall tone. The advice 'always swim happy' is part of their brand story.
• •Highlight Community and Shared Experiences: Create copy that fosters a sense of belonging and celebrates the camaraderie of the swim world.
• •Be Visually Consistent: Ensure that the fun and trendy tone is also reflected in the visuals used across all platforms, complementing the witty copy.

Social Perception

Positive Customer Feedback: Reviews generally indicate satisfaction with product quality, design, and appeal, particularly the humor. Customers mention that the items make great gifts and are well-received by swimmers. Phrases like 'Swimmers Love Us ☺️' are used on their website.

Copy Examples

• •Facebook/Instagram Post: "Warning: Our hoodies are so comfy, you might actually look forward to those 5 AM practices. 😉 Shop the 'Seriously Soft Swimmer Collection' now! #TrendySwimmer #SwimLife #EarlyBirdGetsTheWorm (OrAtLeastACozyHoodie)"
• •Product Description (for a t-shirt with a funny quote like "I Swim. Everything Hurts. Send Snacks."): "Pretty much sums up the swimmer experience, right? 😂 This super-soft tee understands your pain... and your perpetual hunger. Perfect for post-practice recovery (aka snack time). Grab yours and wear your truth! #SwimmerProblems #FuelTheBeast #TrendySwimmer"
• •Email Subject Line: "Your Goggles Aren't Foggy: These NEW Arrivals Are Really That Awesome!"
• •Website Banner: "Make a Splash Without Even Getting in the Water. 🔥 Shop Funny Swim Tees & Gear!"
• •Pinterest Pin Description: "Swim mom on duty? 🏊‍♀️ Keep calm and carry all their gear (plus your coffee) in style. Our 'Poolside Pack Mule' tote gets it. Link in bio for swim parent essentials! #SwimMom #SwimDad #TrendySwimmer #PoolLife"