Tono de Marca

inspirational, confident, and fashion-forward; approachable and enthusiastic about trends

Valores de Marca

• •Self-Expression
• •Quality and Style
• •Excellent Customer Service
• •Sustainability

Mejores Prácticas

• •Lead with Your 'Why': Center your messaging around the core mission of inspiring self-expression and confidence. Every piece of copy should echo this purpose.
• •Maintain an Uplifting and Empowering Tone: Use positive and active language. Words like 'inspire,' 'unleash,' 'celebrate,' and 'empower' should be common in your brand vocabulary.
• •Be Transparent About Values: Regularly communicate your commitment to quality and sustainability. Back up these claims with specifics, such as information about the materials used or the ethical practices of your partner brands.
• •Engage with Your Community (Once Established): When you establish a social media presence, use it to interact directly with your audience. Ask questions, feature customer styles (with permission), and create a dialogue that reinforces your approachable brand image.
• •Ensure Consistency Across All Platforms: From your website's product descriptions to email newsletters and future social media posts, the brand's voice must be consistent. Create a simple style guide that outlines the tone, key messaging points, and preferred terminology.

Percepción Social

Sharply divided and problematic. While self-presented as a trendy and customer-focused fashion brand, external perception is largely negative due to scam alerts, untrustworthiness, poor quality reports, and questionable business practices, overshadowing positive views.

Ejemplos de Copy

• •Unleash Your Style. Fashion is your canvas. Express every facet of your personality with our new collection. From bold statements to subtle classics, find the pieces that speak to you. Shop now and wear your story.
• •The Trendsetters' Edit is Here. Don't just follow trends, set them. We've curated the must-have looks of the season, so you can stay ahead of the curve. Effortless style is just a click away. Explore the collection.
• •Quality You Can Feel, Style You'll Love. We believe great style starts with great quality. That's why we meticulously select every item for its superior craftsmanship and timeless design. Discover pieces you'll cherish for seasons to come.
• •Your Wardrobe's New Best Friends. From the perfect pair of flared jeans to that go-to vegan leather bag, our collection is filled with the building blocks of a brilliant wardrobe. Find your new favorites today.
• •Confidence Looks Good On You. Our mission is to empower you to feel your best. Every piece in our collection is designed to inspire confidence and celebrate your unique style. Step out and shine.