Brand Tone

Youthful, confident, direct, and slightly edgy/casual. It's relatable and modern, focused on authenticity and straightforward benefits, aiming to be aspirational yet accessible.

Brand Values

• •Accessibility & Affordability
• •Durability & Everyday Quality
• •Style & Trend-Consciousness
• •Customer Satisfaction

Best Practices

• •Be Direct and Confident: Use clear, concise language. Avoid passive voice and weak phrasing. Start with strong, benefit-oriented headlines like "Live in Your Jewelry."
• •Use Casual & Relatable Language: Incorporate modern, everyday language. Words like "Damn Good" set a specific, informal tone. This builds a connection with a younger audience that dislikes overly corporate messaging.
• •Focus on the "Why": Always tie product features back to the customer's life. Instead of just saying "waterproof," say "Wear it in the pool." This paints a picture and makes the benefit tangible.
• •Emphasize Quality Without Being Elitist: Talk about high-quality materials (PVD plating, stainless steel) in the context of durability and value, not exclusivity. The message is "luxury for everyone," not "exclusive luxury."
• •Maintain Consistency Across All Channels: Every touchpoint—from the website and emails to future social media and customer service interactions—should reflect this confident, direct, and youthful voice. Create a simple brand voice guide to ensure everyone communicating on behalf of the brand is aligned.

Social Perception

Mainly shaped by its website due to limited social media presence and independent reviews. Perceived as a trustworthy, knowledgeable direct-to-consumer brand focused on affordable, durable, and fashionable jewelry, rather than a large, broadly recognized entity.

Copy Examples

• •Headline: Pool day? Don't sweat your sparkle. Body: Our jewelry is 100% waterproof and tarnish-resistant. So you can live your life, and look good doing it. #TrendyGold #WaterproofJewelry #EverydayStyle
• •Headline: The 9-to-5 Grind to a 5-to-9 Glow Up. Body: Elevate your look from boardroom to happy hour. TrendyGold offers chic, durable jewelry that works as hard as you do—without the luxury markup. Shop the collection that’s made for your everyday hustle.
• •Subject: Stop turning your skin green. Body: You know the feeling. You buy a cute, affordable ring and two days later, you have a green finger. It’s time for an upgrade. At TrendyGold, we deliver high-quality, tarnish-resistant jewelry at prices that make sense. Finally, jewelry you can live in.
• •Headline: Damn Good Jewelry. Damn Good Price. Body: Wear it in the shower. Wear it to the gym. Wear it every day. Our trendy, tarnish-proof pieces are made to keep up with you.
• •Product: The 'Essential' Hoops. Description: Meet your new go-to accessory. The Essential Hoops are designed for constant wear—light enough for all-day comfort and tough enough for whatever your day throws at you. Made with 18k gold PVD plating on a stainless steel base, they’re fully waterproof and won’t lose their shine. Effortless style, guaranteed.