Brand Tone

Culturally-Connected, Youthful, and Stylish.

Brand Values

• •Local Pride
• •Quality
• •Authenticity
• •Community

Best Practices

• •Always anchor the copy in a specific, relatable local insight, whether it's a neighborhood, a cultural saying, or a shared memory. This is your unique selling proposition.
• •Continue to naturally integrate local slang and terms (like "vibe," "gang") and use relevant languages from the community in your designs and occasional captions.
• •Consistently mention "premium cotton" and "Made in UAE" to reinforce the value and local identity of your products.
• •Connect designs to ambitious concepts like the "hustle" of Business Bay, but keep it rooted in authentic, everyday experiences.
• •Encourage engagement by asking questions that tap into shared experiences. For example, "What's your favorite Karama memory?" or "Which neighborhood should we design for next?" This reinforces your brand value of community.

Social Perception

The public perceives Trendy Dawg as a niche, local brand that authentically captures the cultural zeitgeist of Dubai and the broader UAE. Customers who have left reviews seem satisfied with the product quality and service. The brand is seen as a go-to for unique, culturally specific apparel that allows residents to wear their local pride.

Copy Examples

• •From the heart of the hustle to your wardrobe. Our 'Business Bay Club' tee is for the ambitious, the dreamers, the ones fueled by the city skyline. Crafted from premium cotton for a feel as luxe as the lifestyle. Wear your ambition. #TrendyDawg #DubaiStyle #BusinessBay
• •They say it's changed, but the soul is the same. If you know, you know. Our Deira Gold Souk tee just dropped. For the OGs and the newcomers. Wear the legacy. #DeiraDubai #OldDubai #StreetwearDXB #TrendyDawg
• •Wear Your Story. Made in the UAE. Your favorite memories, your language, your vibe. Our new collection of premium cotton tees celebrates the cultures that make the UAE home. Shop the Arabic, Tamil, and Malayalam designs now and get free shipping on all orders. #MadeInUAE #TrendyDawg
• •The Official Uniform of the UAE. Premium streetwear inspired by the culture you live and breathe.
• •That Feeling When... You See Our New Karama Tee