Brand Tone

aspirational, confident, and friendly

Brand Values

• •Empowerment and Confidence
• •Quality and Durability
• •Ethical and Sustainable Practices
• •Authenticity and Style
• •Inclusivity

Best Practices

• •Lead with Empowerment
• •Weave in the "Slow Fashion" Story
• •Stay Aspirational but Accessible
• •Speak Directly to Your Community
• •Maintain Visual and Verbal Consistency

Social Perception

The public perception of Trend Ripple appears to be positive, though still emerging. It is seen as a legitimate and stylish Australian swimwear label. The lack of negative reviews in the search results and the presence of positive mentions in fashion-focused communities suggest that customers who have purchased from the brand are satisfied with the quality and design. Its presence at physical markets in well-known Sydney beach locations adds to its credibility and community connection. The brand is perceived as a provider of unique and high-quality "statement pieces."

Copy Examples

• •Your European Summer Is Calling. Don't just visit the Amalfi Coast aspart of it. Our new collection is designed for sun-drenched days and unforgettable nights. Made with high-quality, sustainable fabrics that move with you. Create your own wave. Shop the Euro It-Girl edit now. #TrendRipple #SlowFashionSwimwear #EuroSummer
• •More Than a Bikini. It's a Statement. We believe in swimwear that lasts longer than a season. Ethically made, designed to empower, and ready for any adventure. Discover pieces that celebrate you.
• •Hi [Name], Let's be real. You deserve swimwear that feels as good as it looks, season after season. At Trend Ripple, we said goodbye to overproduction and flimsy materials. Our slow fashion approach means every piece is crafted with quality, ethics, and your confidence in mind. Ready to feel the difference? Your next favorite bikini is waiting.
• •From a simple idea in our Freshwater studio... to a design that makes you feel incredible. We pour our hearts into creating limited-run pieces so you can stand out. This isn't fast fashion. This is your statement. #AussieLabel #SwimwearDesign #BehindTheBrand
• •The secret to the perfect travel wardrobe? Versatile, statement swimwear that tells a story. Our latest collection is inspired by the vibrant blues of the Aegean Sea. Ethically made for the modern traveler. #TravelStyle #Bikini #Wanderlust