Brand Tone

aspirational, modern, and friendly

Brand Values

• •Aesthetic & Design
• •Individuality & Personalization
• •Quality & Craftsmanship
• •Community & Inspiration
• •Modernity & Relevance

Best Practices

• •Lead with Inspiration, Not Just the Product: Frame the copy around the feeling or lifestyle the poster creates (e.g., "Create your calm corner," "Add a splash of personality") rather than just describing the item.
• •Embrace User-Generated Content in Your Language: Actively feature customer photos and stories. Use captions that thank them and ask the wider community for their opinion, fostering a sense of inclusion.
• •Maintain a Consistent Hashtag Strategy: Use a mix of branded hashtags (#TrendPosters), community-focused hashtags (#MyTrendPosters), and broader interior design hashtags (#ScandiHome, #ModernLiving) to maintain visibility and reinforce the brand's niche.
• •Keep it Conversational and Friendly: Especially on social media, use a relaxed and approachable tone. Ask questions, use emojis where appropriate, and respond to comments to make the brand feel human and interactive.
• •Localize with Pride: Continue to leverage the "Designed with love in Germany" angle. This communicates a sense of local craftsmanship and quality that can be a key differentiator from larger, international competitors.

Social Perception

The public perception of TrendPosters appears to be positive. Existing customers are highly engaged and satisfied, perceiving the brand as a go-to source for stylish and affordable wall art aligned with popular interior design aesthetics. For the general public, the brand is seen as a contemporary online store for posters, with a strong visual identity projecting a professional, trend-savvy, and trustworthy image. The lack of widespread negative reviews supports a generally positive or neutral public perception.

Copy Examples

• •From your walls to our feed! We love seeing how you bring TrendPosters into your home. Which look is your favorite? 1, 2, 3, or 4? Let us know in the comments! #TrendPosters #MyStyle
• •Art that speaks to you. Our 'Serenity' poster combines bold shapes and a calming color palette to create a modern masterpiece. Designed with love in Germany and printed on high-quality paper, it’s the perfect centerpiece to bring a touch of elegance to any room.
• •Another one of our 'Berlin' city maps is heading out! We can't wait to see how you style this in your space. Thank you for your order, Anna! #PackingOrders #SmallBusiness #PosterArt
• •Ready for a refresh? The new 'Naturals' collection has arrived. Discover earthy tones and botanical designs that bring the outdoors in. Transform your space and find your new favorite poster today.
• •Your walls are a blank canvas. Make them beautiful. ✨ Discover unique and affordable posters designed to match your style. Shop now and get inspired. #HomeDecor #WallArt #InteriorDesign