Brand Tone

Direct and Informative, Friendly and Accessible, Trendy and Modern, Promotional

Brand Values

• •Variety and Convenience
• •Trendiness/Novelty
• •Practicality/Problem-Solving
• •Accessibility
• •Value

Best Practices

• •Know Your Audience, Speak Their Language
• •Focus on Benefits and Solutions
• •Maintain a Consistent Level of Enthusiasm and Friendliness
• •Be Direct and Clear in Calls to Action
• •Reflect the Trendy and Gadget-Focused Identity

Social Perception

Online retailer for finding interesting gadgets, current trending products, and general useful items for everyday life. Targeting a younger, social media-savvy audience that appreciates quick, visual product demonstrations. Social perception is largely shaped by their own marketing content on social platforms.

Copy Examples

• •Tired of kitchen chaos? 🤔✨ Our new QuickSlice Pro makes meal prep a BREEZE! Slice, dice, and chop in seconds. Tap the link in bio to get yours + FREE shipping! #kitchenhacks #saphirshop #gadgets #musthave #homecooking
• •(Upbeat trending music) Voiceover: Stop fumbling with your phone! 📱 This FlexiGrip stand is a game-changer for videos, calls, and more! GET YOURS NOW! 👉 Link in bio! #tiktokmademebuyit #phonegadget #saphirshopde #cooltech #trendingproducts
• •Declutter your life! ✨ From smart storage solutions to handy organizers, Saphir Shop has everything you need to create a tidy and stylish home. Shop our Home & Household collection today and enjoy free shipping! #homeorganization #declutter #saphirshop #shoponline #housetrends
• •☀️ Summer's Hottest Trends Have Arrived at Saphir Shop! + Free Shipping!
• •Get that flawless glow! ✨ Our new Sonic Facial Cleanser gently exfoliates and deep cleanses, leaving your skin refreshed and radiant. Easy to use, rechargeable, and perfect for all skin types. Your at-home spa just got an upgrade! 😉 #beautymusthave #skincare #gadget #saphirshop #selfcare