Brand Tone

Aspirational yet accessible, evocative, story-driven, encouraging, and inclusive. It combines luxury and artistry with affordability and everyday wearability.

Brand Values

• •Affordable Luxury
• •Ethical and Sustainable Practices
• •Individuality and Self-Expression
• •Quality Craftsmanship
• •Global Design

Best Practices

• •Lead with Storytelling: Frame product descriptions and social media posts around the idea of personal stories, memories, and self-expression.
• •Balance "Luxury" with "Affordability": Consistently use keywords that evoke quality and craftsmanship ("handcrafted," "artisan," "premium materials") alongside terms that highlight accessibility ("affordable," "everyday," "for you").
• •Highlight Ethical Choices: Regularly mention the use of sustainable and recycled materials to reinforce the brand's commitment to conscious consumerism.
• •Maintain an Inclusive and Empowering Tone: Use language that speaks to a diverse audience and empowers them to feel confident and authentic.
• •Encourage User Interaction: Create calls-to-action that invite followers to share how they wear their Trendolla pieces, fostering a sense of community and providing valuable user-generated content.

Social Perception

Largely positive, perceived as a go-to for stylish, on-trend, and affordable 'luxury for less' jewelry. Inclusive, community-driven, authentic, and committed to sustainability and ethical production.

Copy Examples

• •Designed to be lived in. Our new collection blends timeless artistry with modern design, so you can tell your story, effortlessly. Discover pieces as unique as you are.
• •Your daily dose of sparkle. Handcrafted with sustainable materials, because luxury should feel good, inside and out. #Trendolla #AffordableLuxury
• •Give a gift that means more. Our ethically sourced and handcrafted jewelry is made to be treasured for a lifetime. Find the perfect piece for your story.
• •Why wait for a special occasion? Treat yourself to affordable luxury with 20% off our bestsellers. Pieces designed to make every day shine.
• •One necklace, endless stories. How will you style yours? #TrendollaStyle #JewelryForYou