Brand Tone

aspirational, personal, trendy, and empowering

Brand Values

• •Accessible Luxury
• •Ethical & Sustainable Production
• •Individuality and Self-Expression
• •Quality & Craftsmanship

Best Practices

• •Lead with 'Affordable Luxury': Balance aspirational language of luxury with accessible language of affordability.
• •Tell a Story, Not Just Sell a Product: Frame jewelry as a tool for self-expression, connecting emotionally with the audience.
• •Highlight Ethical Commitments: Consistently mention recycled materials, conflict-free stones, and lab-grown diamonds.
• •Use an Empowering and Inclusive Voice: Make customers feel confident and seen, addressing diverse needs and associating with inspirational figures.
• •Adapt the Tone for Each Platform: Maintain core message but adjust delivery for website, email, and social media platforms (e.g., polished for web, authentic for TikTok).

Social Perception

Polarized: Positively perceived as stylish, on-trend, and affordable on owned platforms and through influencers. Negatively perceived on independent forums due to product quality issues, poor customer service, and suspected dropshipping.

Copy Examples

• •Crafted for the stargazers. Our new Celestial Cycle collection is here to tell your story, written in 18k gold vermeil and ethically sourced gems. Find the piece that speaks to your universe. #Trendolla #AffordableLuxury #MyStoryInStyle
• •Why choose between ethics and elegance? At Trendolla, we craft our jewelry using recycled sterling silver and conflict-free stones, because true beauty shouldn’t cost the earth. Discover our handcrafted designs and wear your values. Shop now for 15% off your first order.
• •Your Story, Your Style. Handcrafted, affordable luxury designed to be as unique as you are. Find your missing piece.
• •✨ Don't Wait for a Special Occasion ✨
• •How I style my 'affordable luxury' jewelry for a 9-to-5 and a 5-to-9. From desk to dinner, our pieces are made for your life. #TrendollaJewelry #DayToNight #JewelryHack #OOTD