Brand Tone

Aspirational, personal, and elegantly accessible. It aims to position jewelry as meaningful items for self-expression and storytelling, balancing sophisticated language with the promise of affordability.

Brand Values

• •Affordable Luxury
• •Quality & Craftsmanship
• •Uniqueness & Self-Expression
• •Ethical & Sustainable Approach

Best Practices

• •Develop a "Voice and Tone" Style Guide: Create a document defining the brand's personality, core messaging, key phrases, and words to avoid for all teams.
• •Use Storytelling in Every Description: Frame each product as part of a larger narrative, explaining design inspiration or empowering qualities, to reinforce the 'meaningful jewelry' value.
• •Align Visuals with Voice: Ensure all photography and videography reflect the brand's aspirational and authentic tone, using elegant lighting and compositions.
• •Engage with the Community Using the Brand Voice: Maintain a friendly, elegant, and helpful tone when responding to comments, reviews, or messages, addressing feedback professionally.
• •Prioritize Authenticity and Transparency: Be open about processes from design to production, highlighting the use of recycled materials and lab-grown diamonds, and publicly acknowledge customer concerns.

Social Perception

The social perception is mixed. Positively, customers are drawn to the wide variety of unique, trendy designs that offer luxury aesthetics at lower prices, with active social media engagement. Negatively, concerns exist regarding potential inconsistencies in quality control, customer service, and fulfillment, aligning with common risks in the 'affordable luxury' e-commerce segment.

Copy Examples

• •Your story, told in gold and silver. ✨ Introducing the Coquette Charm Collection—where timeless elegance meets your unique spirit. Each piece is handcrafted to be as authentic as you are. Find the one that speaks to you. #Trendolla #AffordableLuxury #MyStoryInStyle
• •Luxury You Can Live In. Discover handcrafted jewelry from $40. Made with ethically sourced 925 silver and 18k gold, designed for your everyday and every milestone. Because you deserve to shine. Shop New Arrivals
• •Subject: An Exclusive Look: Your New Favorite Pieces Are Here. You don't just wear jewelry—you live in it. That's why we created our latest collection with you in mind. Handcrafted, unique, and made to last, these are the pieces you've been searching for. As a valued member of the Trendolla family, get first access before anyone else.
• •More than a ring—it's your signature. The Athena Signet Ring is handcrafted from polished, recycled 925 sterling silver for a radiant finish that's both beautiful and sustainable. Its classic design offers a canvas for your story, making it the perfect modern heirloom. Hypoallergenic and designed for a lifetime of wear.
• •Designed globally, styled by you. Our bestselling 'Celestial' hoops are back in stock. Tap to make them yours. #TrendollaJewelry #StyleInspiration #JewelryForAll