Brand Tone

Aspirational yet Accessible

Brand Values

• •Accessible Luxury
• •Unique Design and Craftsmanship
• •Ethical and Sustainable Production
• •Self-Expression and Individuality

Best Practices

• •Create a Brand Voice Guide: Document the brand's tone (Aspirational yet Accessible), key messaging pillars (Accessible Luxury, Craftsmanship, Ethics), and specific vocabulary (e.g., "handcrafted," "meaningful," "treasure," "stories"). This ensures all team members and affiliates communicate cohesively.
• •Align Visuals with Copy: Ensure all imagery and video content reflect the "affordable luxury" promise. This means high-quality, well-lit photos that showcase product details, alongside lifestyle shots that feel authentic and relatable, not overly staged or unachievable.
• •Bridge the Marketing and Customer Service Gap: The tone used in marketing must carry through to customer service interactions. To address negative perceptions, customer service should be responsive, empathetic, and empowered to solve problems in a way that reinforces brand values, especially concerning quality and warranty claims.
• •Tell the "Why" Behind the Product: Instead of just listing features, focus on the story. Explain the inspiration behind a design, introduce the artisans, or detail the journey of the recycled materials. This reinforces the values of craftsmanship and sustainability and builds a deeper emotional connection with the audience.
• •Amplify Authentic User Stories: Actively encourage and feature User-Generated Content (UGC) that aligns with the brand narrative. Share customer photos and testimonials that highlight how they integrate Trendolla into their lives. This not only provides social proof but also reinforces the brand's core message of being a part of the customer's personal story.

Social Perception

The public perception of Trendolla Jewelry is polarized. On its own platforms, it is perceived as a stylish and affordable option for on-trend jewelry. However, external review sites and forums contain significant criticism regarding product quality, durability, and unresponsive customer service, indicating a potential disconnect between marketing and customer experience for some customers.

Copy Examples

• •Your story, told in silver and gold. Each day is a blank page, and our pieces are your vocabulary. Don’t just get dressed—get expressive. Find the handcrafted designs that speak to you. #Trendolla #MyStoryInStyle #AffordableLuxury
• •Why choose between quality and price? We believe luxury should be for every day. Our artisans handcraft each piece with ethically sourced gold and silver, so you can build a collection you'll treasure, without the markup. Discover luxury that lives with you. Shop now and enjoy free shipping. #TrendollaJewelry #EverydayLuxury
• •The Coquette Charm Collection. Designed by artists, handcrafted for you. Where delicate charm meets unexpected artistry. Discover pieces as unique as you are. #HandcraftedJewelry #UniqueDesigns
• •Look good, feel good, do good. Your style makes a statement, and so should your values. At Trendolla, we craft our jewelry from recycled metals and conflict-free stones, because true beauty shouldn’t cost the earth. Wear jewelry that's not only stunning but sustainable. Explore our new collection today. #EthicalFashion #SustainableJewelry
• •Your neck mess just got an upgrade ✨ #jewelrystack #neckmess #trendolla #styletips #affordablejewelry