Brand Tone

Aspirational, artistic, value-conscious, empowering, and evocative, emphasizing 'affordable luxury' and individuality.

Brand Values

• •Accessibility
• •Artisanship and Quality
• •Individuality and Self-Expression
• •Sustainability and Ethics
• •Global Collaboration

Best Practices

• •Balance 'Artistry' with 'Accessibility': Always pair aspirational and artistic language ('handcrafted,' 'art-inspired,' 'tells a story') with value-driven terms ('affordable,' 'accessible,' 'smart luxury') to reinforce the core brand promise.
• •Lead with the 'Why': Frame product copy around self-expression and meaning. Instead of just listing materials, start with how the piece makes the wearer feel or what it represents (e.g., 'A symbol of your journey,' not just 'A silver necklace').
• •Incorporate 'Global' and 'Ethical' Narratives: Regularly mention the international design team and the brand's commitment to sustainable materials. This adds depth to the brand story and appeals to conscious consumers.
• •Use the 'Missing Piece' Metaphor: Consistently use the concept of 'finding your missing piece' in campaigns, social media captions, and website copy. It creates a sense of discovery and personalization.
• •Focus on Inclusivity: Employ an encouraging and inclusive tone that aligns with slogans like 'Not Everyone is the model, But WE all deserve to look better.' The copy should make a wide range of customers aged 16 to 60 feel seen and catered to.

Social Perception

Polarized. Perceived as stylish, affordable, and on-trend through marketing and influencers, but also criticized for product quality, durability, and customer service issues on other platforms, leading to a disconnect from its 'affordable luxury' promise.

Copy Examples

• •Your story, told in gold. Our new 'Metropolis' collection is handcrafted from 18k gold vermeil and designed by our global artist collective. Find the piece that speaks of you. #Trendolla #AffordableLuxury #JewelryThatTellsAStory
• •Why choose between quality and affordability? Our jewelry is ethically handcrafted with premium materials like 925 sterling silver, so you can wear your values. Discover luxury that makes sense. Shop now for 20% off your first order.
• •The 'Athena' Ring: A statement of quiet confidence. Meticulously crafted from recycled 925 sterling silver and featuring a brilliant lab-grown sapphire, this piece is designed to be the art-inspired addition your collection is missing. A timeless design for your everyday.
• •That Missing Piece You’ve Been Searching For Is Here.
• •Designs that inspire. Quality that endures. Prices that empower. This is Trendolla—your destination for affordable luxury.