Brand Tone

aspirational, whimsical, personal, encouraging, and empowering

Brand Values

• •Affordable Luxury
• •Individuality and Self-Expression
• •Global Design and Craftsmanship
• •Ethical and Sustainable Practices

Best Practices

• •Lead with the Story, Support with the Details: Start product descriptions and social posts with a whimsical or personal hook. Follow up with tangible quality markers to reinforce the "affordable luxury" promise.
• •Balance Whimsical and Elegant Language: Use words like "dream," "magic," and "story" alongside sophisticated terms like "handcrafted," "artisan," and "ethically sourced" to maintain both whimsy and quality.
• •Use Empowering and Inclusive Framing: Write copy that speaks directly to the customer's desire for self-expression, using phrases like "your unique story" and "designed for your journey," while avoiding overly exclusive language.
• •Incorporate "Affordable Luxury" Keywords: Consistently weave in the core value proposition by combining terms like "premium materials" with "accessible prices" or "luxury design" with "everyday wear."
• •Reflect the Visuals in the Copy: Ensure the tone of the copy matches the aesthetic of the photography and social media feeds. Consistency between visuals and text builds a stronger, more trustworthy brand identity.

Social Perception

Generally positive, centered on its successful delivery of "affordable luxury," though with some constructive criticism regarding logistical issues like shipping delays and customs fees.

Copy Examples

• •Tie your story together. Our Coquette Charm collection is for the dreamers, the romantics, and the lovers of delicate details. Handcrafted to be the perfect final touch you've been searching for. #CoquetteAesthetic #TrendollaStory #AffordableLuxury
• •Your Story, Cast in Gold. Globally designed, ethically handcrafted, and priced for your everyday. Discover the pieces you were missing.
• •For a Limited Time: The Luxury You Deserve, The Prices You’ll Love.
• •Ethical Luxury is No Longer a Dream. At Trendolla, we believe beautiful jewelry shouldn't cost the Earth. That's why we craft our unique designs using recycled 925 silver and conflict-free stones. Shine with a clear conscience. Discover Our Sustainable Pieces
• •More than a ring—it's a reminder of your own rhythm. The Celestial Cycle Ring features a delicate, handcrafted moon phase design in 18K gold plate on sterling silver. It’s a whisper of cosmic magic for your everyday, designed to be as unique and authentic as your journey.