Brand Tone

Value-oriented, Trendy/Modern, Direct and Informative, Upbeat and Inviting.

Brand Values

• •Customer Value
• •Variety and Trendiness
• •Convenience
• •Transparency (Partial)

Best Practices

• •Emphasize 'Trends' and 'Variety': Use words like 'latest,' 'new,' 'discover,' 'unique,' and 'collection' to align with the brand name and tagline 'Trends, Value, Variety'.
• •Create a Brand Voice Guide: Develop a simple document outlining the key elements of the brand's tone (e.g., enthusiastic, value-driven, modern, direct) and provide examples.
• •Ensure all copywriters are aware of the Brand Voice Guide to promote brand consistency.
• •Highlight promotions and deals
• •Showcase trending products

Social Perception

TrendNester wants to be perceived as a value-driven e-commerce store with a focus on providing trendy, unique products at the best prices. They aim to create a convenient and transparent shopping experience for their customers.

Copy Examples

• •TrendNester - Trends, Value, Variety
• •Free Delivery and No Extra Tax or Charges!!
• •At TrendNester we value our customers, and we believe in providing our customers with unique products at best prices.
• •People are viewing this product right now!
• •35% OFF