Brand Tone

Aspirational, empowering, youthful, energetic, approachable, and friendly.

Brand Values

• •Innovation & Trend Leadership
• •Quality & Affordability
• •Self-Expression & Individuality
• •Community & Engagement

Best Practices

• •Lead with "You," Not "We": Frame copy around the customer's journey and empowerment, reinforcing the value of self-expression.
• •Use Aspirational & Active Language: Employ strong verbs and an empowering tone, such as "create," "define," "lead," "unleash," and "transform."
• •Stay Visually and Verbally Consistent: Ensure the energetic, modern, and vibrant feel of visual content is mirrored in all written copy, including website, product descriptions, and email marketing.
• •Ask Engaging Questions: Continue the strategy of posing questions in social media captions and ads to foster a sense of community and conversation.
• •Create a "Trendsetter" Lexicon: Develop a list of on-brand words and phrases (e.g., "trendsetter," "icon," "main character") and use them consistently across all platforms.

Social Perception

Currently shaped entirely by its own marketing efforts, Trendline Cosmetic aims to cultivate the perception of a fresh, modern, and innovative player in the beauty space. It seeks to be seen as the go-to brand for digitally native, style-conscious consumers eager to experiment with new looks.

Copy Examples

• •Why follow the trend when you can be the trend? 🔥 Introducing the 'Main Character' Palette. 12 shades of pure pigment designed to make you unforgettable. Stop blending in. It’s your time to shine. #BecomeATrendsetter #TrendlineCosmetic #NewMakeup
• •Makeup for the leaders. The innovators. The icons. Welcome to Trendline. #BecomeATrendsetter
• •Your new look is calling 📞 Which one are you trying first? #MakeUpTransition #BeautyTrends #Trendsetter
• •Welcome, Trendsetter. Your first look is on us.
• •Don't Just Follow Trends. Set Them. Your makeup bag is boring. Let's fix that. Trendline Cosmetic delivers high-pigment, long-lasting formulas so you can create the looks everyone will be wearing tomorrow. Shop the future of beauty. #TrendlineCosmetic #BeautyReimagined