Brand Tone

friendly, genuine, and community-focused

Brand Values

• •Family & Community
• •Craftsmanship & Quality
• •Personalization & Customization
• •Gratitude & Passion

Best Practices

• •Always Use "We" and "Our": Frame communications from the perspective of the family unit (Wendi and Travis) to reinforce the personal, family-run identity.
• •Tell the Story Behind the Product: When showcasing custom items, share the (non-private) story or inspiration behind them to connect with the audience on an emotional level.
• •Emphasize "Handcrafted" and "Custom": These are key differentiators. Use these words frequently in product descriptions, social media posts, and ads to highlight the brand's core value.
• •Express Gratitude Openly: Regularly thank customers and followers for their support. This aligns with the brand's stated value of gratitude and strengthens the community feel.
• •Maintain a Friendly and Approachable Tone: In all communications, from answering comments to writing product descriptions, keep the language genuine and welcoming to encourage interaction and build trust.

Social Perception

A reliable and high-quality source for personalized gifts. They are seen as trustworthy and easy to work with, especially for custom orders. The brand is appreciated for its craftsmanship and the unique nature of its products, fostering an image of a small business that is passionate about its work and values its customers.

Copy Examples

• •This year, give more than just a gift—give a memory. From personalized tumblers for your coffee-loving best friend to custom name tags for the whole family's stockings, our handcrafted laser art makes every occasion special. We are a family business that loves creating for yours. Let's make something unique together! Shop our collection now.
• •Fueling our heroes, one custom tumbler at a time! We were so honored to create this special piece for a local firefighter. Every design we make is a collaboration with you, crafted with passion right here in our workshop. Have an idea for a unique gift? Send us a DM! We love custom orders.
• •Welcome to Trendi's Laser Art! Our name comes from ours—Travis & Wendi. What started as a creative passion has grown into a family business where even our kids get involved (they're the pros at peeling and painting!). When you shop with us, you're not just buying a product; you're supporting a dream and becoming part of our story. We're so grateful you're here.
• •Hi [Customer Name], we loved working with you on your last order! As a small token of our appreciation for your support, we'd like to offer you 15% off your next custom creation. Whether it's for a birthday, an anniversary, or just because, we're here to help you design the perfect piece. Thanks for being part of the Trendi's family!
• •From a simple idea to a finished piece you can hold. This is where the love for what we do comes to life. What should we create next? #laserengraving #customgifts #smallbusiness #handcrafted #satisfying