Brand Tone

Enthusiastic & Passionate, Current & Trendy, Informative & Accessible, Customer-Oriented & Service-Focused (Intended)

Brand Values

• •Trend Leadership
• •Comprehensive Selection & Variety
• •Competitive Pricing
• •Customer Satisfaction
• •Quality & Safety
• •Passion for Vaping

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key tone words (e.g., "Enthusiastic," "Current," "Helpful," "Knowledgeable"), preferred terminology (and terms to avoid), and examples of good and bad copy. Share this with anyone creating content.
• •Focus on "What's New" and "Popular": Consistently use language that reflects the "trending" aspect of the brand. Words like "latest," "newest," "hot," "top-selling," "trending now," and "buzzworthy" should be common.
• •Emphasize Customer Benefits & Experience: Frame product features in terms of how they benefit the customer and contribute to an enjoyable vaping experience. Highlight ease of use, flavor quality, device longevity, etc.
• •Be Enthusiastic but Credible: While conveying passion, ensure that product claims are accurate and information is helpful. Avoid overly hyped language that could sound disingenuous, especially if customer service or product issues are a known concern. Authenticity builds trust.
• •Review and Refine Regularly: Periodically review website copy, product descriptions, and any marketing materials to ensure they align with the desired tone and values. Collect customer feedback on clarity and helpfulness of the information provided. Address any disconnect between the intended tone and customer perception apparent in reviews.

Social Perception

Mixed - Positive: Product Availability & Selection, Competitive Prices, Fast Shipping (for some). Negative: Customer Service Issues, Shipping Delays & Order Issues, Product Quality/Authenticity Concerns, Website/Technical Issues.

Copy Examples

• •🔥 **Fresh Drops!** 🔥 Your next favorite vape is here. Dive into the LATEST collection of trending devices and flavors everyone's talking about. Shop New Arrivals now and stay ahead of the curve!
• •Experience the hype! The [Product Name] disposable delivers [Number] puffs of pure satisfaction with an explosion of [Flavor Adjective] flavor. Sleek, simple, and totally trending. Grab yours and see why it's flying off the shelves!
• •✨ You Deserve an Upgrade! ✨ Exclusive Deals on Top Trending Vapes Inside!
• •At Trending Vape Store, we're more than just a shop – we're vape enthusiasts dedicated to bringing you the hottest products and the best experience. Got questions? Our friendly experts are always here to help you find your perfect vape!
• •What's your current go-to vape setup? 💨 Share your faves in the comments below! We love seeing what's trending in our community. #TrendingVapes #VapeLife #VapeCommunity #[BrandName]