Brand Tone

Practical, direct, solution-oriented, approachable, no-nonsense, grounded, reliable, dependable.

Brand Values

• •Practicality & Functionality
• •Quality
• •Reliability & Trust
• •Down-to-Earth Approach

Best Practices

• •Use Direct and Simple Language: Avoid jargon and complex sentences. Write as if you are giving practical advice to a neighbor.
• •Focus on the Solution, Not Just the Feature: Instead of saying "high-quality material," say "protects your cargo from wind and rain." Connect every feature to a practical benefit for the customer.
• •Maintain the "Norddeutsch" Persona: Use slightly colloquial, friendly, and down-to-earth phrasing. This builds character and differentiates the brand.
• •Emphasize Durability and Reliability: Words like "robust," "langlebig" (durable), "bewährt" (proven), and "zuverlässig" (reliable) should be central to the brand's vocabulary.
• •Be Confident and Reassuring: Use a tone that says, "We've got you covered." Phrases like "Keine Probleme, nur Lösungen" (No problems, only solutions) reinforce this sense of expertise and dependability.

Social Perception

Perceived as a specialized, no-frills provider of practical goods, valuing function and durability. The direct, slightly informal language fosters trust and accessibility.

Copy Examples

• •Rain, wind, prying eyes? Not with our covers. Robust and perfectly fitting solutions for your trailer. Because your cargo has to arrive safely. Simple as that.
• •A clean cut, every time. Our replacement blade gets your lawnmower fit for the season again. Made of high-quality steel, for a lawn that's a sight to behold. Less work, better results.
• •An end to makeshift solutions. Discover our well-designed helpers for the house and garden that simply work. From bright lighting to robust accessories – we have what you really need.
• •Good quality doesn't have to be expensive. Secure our proven products now at a fair price. Practical, durable, and cheaper for a short time. It's worth grabbing.
• •We are Trendhof. In our second generation, we deliver what we promise: products you can rely on. No frills, no compromises. Just good, honest solutions for your project.